| Title | HEARING AIDE |
| Brand | THE SINGAPORE ASSOCIATION FOR THE DEAF |
| Product / Service | THE SINGAPORE ASSOCIATION FOR THE DEAF |
| Category | A05. Use of Other Digital Solutions in a Direct Campaign |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Office |
| Nrusingha Choudhury | Grey Group Singapore | Copywriter |
| Sandeep Bhardwaj | Grey Group Singapore | Interactive Designer |
| Sudhir Pasumarty | Grey Group Singapore | Interactive Designer |
| Avdhi Jain | Grey Group Singapore | Art Director |
| Tan Giap How | Grey Group Singapore | Art Director/Designer |
| Juhi Manwani | Grey Group Singapore | Account Director |
| Khoo Suet Ling | Grey Group Singapore | Senior Account Manager |
| Miguel Martinez | Grey Group Singapore | Senior Account Executive |
| Isabel Gonzalez | Grey Group Singapore | Pr Manager |
| Julie Chua | Grey Group Singapore | Agency Producer |
| Quek Shio Chuan | Reservoir World Sdn Bhd | Director |
| Ryan Khoo | Reservoir World Sdn Bhd | Executive Producer |
| Adrian Lai | Reservoir World Sdn Bhd | Producer |
| Eric Yeong | Reservoir World Sdn Bhd | Director Of Photography |
| Aida Khalid | Mecccanica EFX | Post Production |
| Ananth Kumar | Sonicsoul Productions | Music Composer/Audio Sfx |
| Aaron Tan | Grey Group Singapore | Hybrid Editor |
Deaf people are always at the disadvantage when it comes to listening critical sounds like sirens and alarms. The Singapore Association of the Deaf wanted a tech solution that alerts deaf people of these sounds and makes their life easier and safer.
The mission of The Singapore Association of the Deaf is to assist the Deaf to achieve a better quality of life. The 'Hearing Aide' app helps in working towards this mission. The app is relevant because it brings in a big change in the lives of deaf people without asking them to make any changes in their world. In Singapore, almost every deaf person uses a smart phone. The app turned their phones into a warning device, thus making their lives safer and easier.
We developed Hearing Aide. A first-of-its-kind sound recognition smart phone / tablet app for the deaf. The app, which runs in the background, identifies the critical sounds that needs a deaf person's attention and alerts them through vibratory alerts, push notifications and flashing lights, thus making their life easier and safer.
Hearing Aide was well received by the Deaf community, as it has a positive impact on millions oflives worldwide. The app was featured on major news channels, newspapers, journals, blogs andtechnology portals. After its media launch, Hearing Aide generated SGD $ 340,286 (AdvertisingValue Equivalent), SGD $ 1,020,858 (PR Value) and garnered 7,246,861 media impressions. The PR on various news and tech media channels has also put the spotlight on the needs of the Deaf community, while inspiring others to create more ideas that will help improve their quality of life.