The Brief

The old established amusement park, Hirakata Park worries about reducing visitors because it cannot invest new attractions. Besides a new attraction about Harry Potter opens at USJ recently. In this situation,Our goal is increasing visitors however we can without investing money.

Creative Execution

There is a merit we can attract visitors for long term, not for short term. Besides the article about a new type of roller coaster opens spreads and visitors is increasing 20,000 every months.

Describe the creative solution to the brief/objective.

Visitors will come when new attractions open at the amusement park. So we invest a new attraction without investing money. This is “Blind Ride”, visitors ride an existing free fall or an existing roller coaster with eye masks. (There are two kinds of eye mask, free black eye mask and paid symbol talent eye mask) We invent the attraction itself and did direct marketing with visitors.

Results

The visitors is increasing 20,000 every months. Our budget is just hundreds of thousands of yen to make black eye masks. On the other hand, PR exposes about two hundreds million yen. So we sold ten thousands of character eye masks, which is seven hundred yen each, there is more effect than we invest.