Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Integrated Mobile Campaigns
GPS MARATHON WEBCAST
LENOVO / LEPHONE S890
BLUEFOCUS PR CONSULTING Beijing CHINA
A02 Mobile Applications and other Downloadable Tools
WILDERQUEST
NATIONAL PARKS & WILDLIFE / WILDERQUEST
DEEPEND Sydney / NOMAD Sydney AUSTRALIA
A04 Mobile Games
WILDERQUEST
NATIONAL PARKS & WILDLIFE / WILDERQUEST
DEEPEND Sydney / NOMAD Sydney AUSTRALIA
A01 Mobile Websites and Web Applications
NIKE WECHAT FREEID
NIKE CHINA / NIKE FREEID RUNNING SHOES
AKQA SHANGHAI Shanghai CHINA
A03 Viral Marketing & Messaging for Mobile
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
A05 Mobile Advertising
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai CHINA
Short List
A03 Viral Marketing & Messaging for Mobile
ROAD MODE
VICROADS / ROAD MODE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A06 Integrated Mobile Campaigns
HAPPINESS CAM
ORIENTAL LAND / HAPPINESS CAM
BASCULE Tokyo JAPAN
A01 Mobile Websites and Web Applications
NIKE WECHAT PASSPORT
NIKE CHINA / NIKE FESTIVAL OF SPORTS
AKQA SHANGHAI Shanghai CHINA
A02 Mobile Applications and other Downloadable Tools
THE MAKING CF WITH YOONA
INNISFREE / FOREST FOR MEN
INNORED Seoul SOUTH KOREA
A04 Mobile Games
ODOMETER LOTTERY
SONY ASSURANCE / INSURANCE FOR KM YOU DRIVE
FRONTAGE Tokyo JAPAN
A05 Mobile Advertising
JUST ONE WIPE! NOTHING LEFT
BULLSONE / RAINOK WIPER
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
CELEBRATING FRIENDSHIPS WITH BEN & JERRY'S
UNILEVER / SINGAPORE
MINDSHARE ASIA PACIFIC Singapore SINGAPORE
A02 Mobile Applications and other Downloadable Tools
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN / THE TOKYO SHIMBUN
DENTSU Tokyo JAPAN
Short List
A01 Mobile Websites and Web Applications
#WINAGAINSTTHEELEMENTS#
NIKE CHINA / NIKE HYPER GEAR
AKQA SHANGHAI Shanghai CHINA
A04 Mobile Games
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
A03 Viral Marketing & Messaging for Mobile
GOLDRUSH
SAMSUNG ELECTRONICS / BRAND
CHEIL WORLDWIDE Seoul SOUTH KOREA
A06 Integrated Mobile Campaigns
SALE NAVIGATION
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
DUFAN FIND MY KID
DUNIA FANTASI / SMARTPHONE APPLICATION
McCANN WORLDGROUP Jakarta INDONESIA
A04 Mobile Games
CHROME WORLD WIDE MAZE
GOOGLE JAPAN INC. / CHROME EXPERIMENTS
PARTY Tokyo JAPAN
Bronze Spike
A02 Mobile Applications and other Downloadable Tools
KISSMEET
EZAKI GLICO / WATERING KISSMINT
DAIKO ADVERTISING Osaka JAPAN
A01 Mobile Websites and Web Applications
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Silver Spike
A03 Viral Marketing & Messaging for Mobile
DONATE-A-TONE
STARHUB / SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
A05 Mobile Advertising
HYPER PERSONALISATION
TATA DOCOMO / TELECOM
INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
A03 Viral Marketing & Messaging for Mobile
MISSED CALL MAKES PARENTING EASY!
PROCTER & GAMBLE, INDIA / PAMPERS
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
A02 Mobile Applications and other Downloadable Tools
ETUDE CATCH APP PLAY
ETUDE / DEAR MY JELLY LIPS TALK & BABY CHOUX BASE
BBDO KOREA Seoul SOUTH KOREA
A04 Mobile Games
PLAYER MINDSET: REDEFINING THE JAGUAR BRAND IN CHINA THROUGH MOBILE GAMING
JAGUAR LAND ROVER CHINA / F-TYPE
ELECTRONIC ARTS Singapore / MADHOUSE Shanghai SINGAPORE
A01 Mobile Websites and Web Applications
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
Short List
A06 Integrated Mobile Campaigns
A COUNTRY ONLY WE HAVE
KOREAN AIR / KOREAN AIR
HS AD Seoul SOUTH KOREA
A04 Mobile Games
GOOGLE FUTURE SEARCH
GOOGLE / GOOGLE VOICE SEARCH
HAKUHODO Tokyo / SIX Tokyo JAPAN
A01 Mobile Websites and Web Applications
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING / LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
ADK JAPAN Tokyo JAPAN
A02 Mobile Applications and other Downloadable Tools
WALKFORCE
HAKUHODO&HAKUHODO DY MEDIA PARTNERS / RECRUITMENT
HAKUHODO Tokyo JAPAN
A06 Integrated Mobile Campaigns
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA
Short List
A03 Viral Marketing & Messaging for Mobile
“SHINE & SHARE WITH TIDE”
PROCTER & GAMBLE, INDIA / TIDE
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
A06 Integrated Mobile Campaigns
TEXT WITH A TWIST
HEALTH PROMOTION BOARD SINGAPORE / ANTI-SMOKING FOR YOUTH
DDB GROUP SINGAPORE SINGAPORE
A02 Mobile Applications and other Downloadable Tools
HONDALINK
HONDA MOTOR CO. / HONDALINK
DENTSU Tokyo JAPAN
A01 Mobile Websites and Web Applications
GOOGLE FUTURE SEARCH
GOOGLE / GOOGLE VOICE SEARCH
HAKUHODO Tokyo / SIX Tokyo JAPAN
Bronze Spike
A04 Mobile Games
PLUG-IN CHAMPIONSHIP
TOYOTA MOTOR SALES & MARKETING CORPORATION / PRIUS PHV
PARTY Tokyo JAPAN
A03 Viral Marketing & Messaging for Mobile
AXE TALKTIME ACTIVITY
HINDUSTAN UNILEVER / AXE DEODARANTS
PHD Mumbai INDIA
HOW COLGATE TURNED THE MAHA KUMBH MELA INTO THE MAHA TECH MELA
COLGATE PALMOLIVE (INDIA) / COLGATE DENTAL CREAM
MEC Mumbai INDIA
A02 Mobile Applications and other Downloadable Tools
ROADMOVIES
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
A04 Mobile Games
HAPPYTABLE
MCDONALD'S / HAPPYMEAL
DDB GROUP SINGAPORE SINGAPORE
Short List
A06 Integrated Mobile Campaigns
REXONA MOVE
UNILEVER / REXONA
LOWE MALAYSIA Petaling Jaya / ALPHAPOD Selangor MALAYSIA
A01 Mobile Websites and Web Applications
SMARTER CITIES WEB APPLICATION
IBM / SMARTER CITIES
MINDSHARE Bangalore INDIA
A04 Mobile Games
HIDE 'N' SEEK
GM ENCORE / GM ENORE
OGILVY BEIJING CHINA
Short List
A06 Integrated Mobile Campaigns
HIDE 'N' SEEK
GM ENCORE / GM ENORE
OGILVY BEIJING CHINA
A02 Mobile Applications and other Downloadable Tools
SOUND OF HONDA
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
A03 Viral Marketing & Messaging for Mobile
WEAPON OF MASS CUSTOMISATION
SUNSILK, HINDUSTAN UNILEVER / SUNSILK CONDITIONERS
MINDSHARE Mumbai INDIA
A01 Mobile Websites and Web Applications
SHARE A COKE AND A SONG
COCA-COLA JAPAN / COCA-COLA
BASCULE Tokyo JAPAN
SUNSILK BLACK PROVOKE CAMPAIGN
UNILEVER / SUNSILK BLACK SHINE SHAMPOO
MINDSHARE Jakarta INDONESIA