Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Mobile Websites and Web Applications
NIKE WECHAT FREEID
NIKE CHINA / NIKE FREEID RUNNING SHOES
AKQA SHANGHAI Shanghai CHINA
NIKE WECHAT PASSPORT
NIKE CHINA / NIKE FESTIVAL OF SPORTS
AKQA SHANGHAI Shanghai CHINA
#WINAGAINSTTHEELEMENTS#
NIKE CHINA / NIKE HYPER GEAR
AKQA SHANGHAI Shanghai CHINA
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Silver Spike
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
Short List
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING / LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
ADK JAPAN Tokyo JAPAN
GOOGLE FUTURE SEARCH
GOOGLE / GOOGLE VOICE SEARCH
HAKUHODO Tokyo / SIX Tokyo JAPAN
Bronze Spike
SMARTER CITIES WEB APPLICATION
IBM / SMARTER CITIES
MINDSHARE Bangalore INDIA
SHARE A COKE AND A SONG
COCA-COLA JAPAN / COCA-COLA
BASCULE Tokyo JAPAN
SUNSILK BLACK PROVOKE CAMPAIGN
UNILEVER / SUNSILK BLACK SHINE SHAMPOO
MINDSHARE Jakarta INDONESIA
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
SHOP ELSEWHERE
SHOP ELSEWHERE / FASHION
OGILVY & MATHER GROUP HONG KONG / GEOMETRY GLOBAL Hong Kong HONG KONG
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
Short List
A02 Mobile Applications and other Downloadable Tools
WILDERQUEST
NATIONAL PARKS & WILDLIFE / WILDERQUEST
DEEPEND Sydney / NOMAD Sydney AUSTRALIA
THE MAKING CF WITH YOONA
INNISFREE / FOREST FOR MEN
INNORED Seoul SOUTH KOREA
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN / THE TOKYO SHIMBUN
DENTSU Tokyo JAPAN
Short List
KISSMEET
EZAKI GLICO / WATERING KISSMINT
DAIKO ADVERTISING Osaka JAPAN
ETUDE CATCH APP PLAY
ETUDE / DEAR MY JELLY LIPS TALK & BABY CHOUX BASE
BBDO KOREA Seoul SOUTH KOREA
WALKFORCE
HAKUHODO&HAKUHODO DY MEDIA PARTNERS / RECRUITMENT
HAKUHODO Tokyo JAPAN
HONDALINK
HONDA MOTOR CO. / HONDALINK
DENTSU Tokyo JAPAN
ROADMOVIES
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
SOUND OF HONDA
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
SMILE NEWS -MAKE ”NEVER FORGET” ENJOYABLE-
FUKUSHIMA-MINPO/KAHOKU SHIMPO PUBLISHING/IWATE NIPPO / EARTHQUAKE DISASTER RECONSTRUCTION
DENTSU Tokyo JAPAN
KISS
SEATTLE'S BEST COFFEE / KISS APPLICATION
I&S BBDO Tokyo JAPAN
FANTASTIC REWARDS
CELIO / CELIO
HANSA CEQUITY Mumbai INDIA
OLD PHONES GIVE NEW LIFE
SINGTEL / PROJECT SILVERLINE
OGILVY & MATHER SINGAPORE SINGAPORE
Gold Spike
AFFECTION LOCK
CHINA HELPAGE ORGANIZATION OFFICIAL WEBSITE / CHARITY
CHEIL OPENTIDE Beijing CHINA
CRAZY GROUP ALARM
YILI MILK / GULIDUO MILK
CHEIL OPENTIDE Beijing CHINA
ROAD MODE
VICROADS / ROAD MODE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
MORNING START-UP
BR KOREA / DUNKIN’ DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
MEMOJI
STAEDTLER / COLOURED PENCILS
LEO BURNETT HONG KONG HONG KONG
Short List
OMO PLAYPAL
UNILEVER / UNILEVER OMO
PROFERO Shanghai CHINA
DRIVE AWAKE
PTT PUBLIC COMPANY / COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze Spike
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Gold Spike
KOTOBUKI
SUNTORY HOLDINGS / THE PREMIUM MALT'S
PARTY Tokyo JAPAN
MUSIC-RU NAVI
TV ASAHI MUSIC CO. / MUSIC-RU NAVI
HAKUHODO Tokyo JAPAN
REXONA MOVE
UNILEVER / REXONA
LOWE MALAYSIA Petaling Jaya / ALPHAPOD Selangor MALAYSIA
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING CHINA
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
QR COOKIES
FOUR DIRECTIONS / ELECTRONIC BOOKSTORE
GREY GROUP HONG KONG HONG KONG
ONE2FREE PLAYGROUND
CSL HONG KONG / TELE-COMUNICATIONS
TBWA\HONG KONG HONG KONG
WRANGLER MILEAGE
WRANGLER ASIA / WRANGLER APPARELS
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
SEE THE WORLD AT HOME
WYETH NUTRITION / IMF
TBWA\HONG KONG / OMNICOM MEDIA GROUP Hong Kong HONG KONG
TOYOSU AQUARIUM
HAKUHODO I-STUDIO INC. / TOYOSU AQUARIUM
HAKUHODO I-STUDIO Tokyo JAPAN
MAHINDRA XYLO VOICE COMMAND TECHNOLOGY APP
MAHINDRA 4 WHEELERS / MAHINDRA XYLO
HUNGAMA DIGITAL SERVICES Mumbai INDIA
MY QUITBUDDY
AUSTRALIAN NATIONAL PREVENTIVE HEALTH AGENCY / SMOKING CESSATION
UM Sydney AUSTRALIA
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
Short List
SELF
ASSOCIATION OF WOMEN FOR ACTION & RESEARCH / GENDER EQUALITY ADVOCACY GROUP
LOWE SINGAPORE SINGAPORE
Bronze Spike
HONDA SAFE MODE
HONDA AUTOMOBILE THAILAND / HONDA
ISOBAR Bangkok THAILAND
SHADE CINEMA
BRISBANE CITY COUNCIL / SUN SAFETY
GP Y&R Brisbane AUSTRALIA
Short List