Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Mobile Websites and Web Applications
NIKE WECHAT FREEID
NIKE CHINA
NIKE FREEID RUNNING SHOES 		AKQA SHANGHAI Shanghai CHINA
NIKE WECHAT PASSPORT
NIKE CHINA
NIKE FESTIVAL OF SPORTS 		AKQA SHANGHAI Shanghai CHINA
#WINAGAINSTTHEELEMENTS#
NIKE CHINA
NIKE HYPER GEAR 		AKQA SHANGHAI Shanghai CHINA
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM 		HAKUHODO Tokyo JAPAN
Silver
DOTS MAP
HONDA MOTOR CO.
INTERNAVI 		DENTSU Tokyo JAPAN
Short List
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING
LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR 		ADK JAPAN Tokyo JAPAN
GOOGLE FUTURE SEARCH
GOOGLE
GOOGLE VOICE SEARCH 		HAKUHODO Tokyo JAPAN
Bronze
SMARTER CITIES WEB APPLICATION
IBM
SMARTER CITIES 		MINDSHARE Bangalore INDIA
SHARE A COKE AND A SONG
COCA-COLA JAPAN
COCA-COLA 		BASCULE Tokyo JAPAN
SUNSILK BLACK PROVOKE CAMPAIGN
UNILEVER
SUNSILK BLACK SHINE SHAMPOO 		MINDSHARE Jakarta INDONESIA
WORLD PHOTO RELAY
FUJIFILM CORPORATION
FINEPIX F800EXR 		DENTSU Tokyo JAPAN
SHOP ELSEWHERE
SHOP ELSEWHERE
FASHION 		OGILVY & MATHER GROUP HONG KONG HONG KONG
9 HEROES
NIKE JAPAN
NIKE BASEBALL 		BEACON COMMUNICATIONS Tokyo JAPAN
Short List
A02 Mobile Applications and other Downloadable Tools
WILDERQUEST
NATIONAL PARKS & WILDLIFE
WILDERQUEST 		DEEPEND Sydney AUSTRALIA
THE MAKING CF WITH YOONA
INNISFREE
FOREST FOR MEN 		INNORED Seoul SOUTH KOREA
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN
THE TOKYO SHIMBUN 		DENTSU Tokyo JAPAN
Short List
KISSMEET
EZAKI GLICO
WATERING KISSMINT 		DAIKO ADVERTISING Osaka JAPAN
ETUDE CATCH APP PLAY
ETUDE
DEAR MY JELLY LIPS TALK & BABY CHOUX BASE 		BBDO KOREA Seoul SOUTH KOREA
WALKFORCE
HAKUHODO&HAKUHODO DY MEDIA PARTNERS
RECRUITMENT 		HAKUHODO Tokyo JAPAN
HONDALINK
HONDA MOTOR CO.
HONDALINK 		DENTSU Tokyo JAPAN
ROADMOVIES
HONDA MOTOR CO.
INTERNAVI 		DENTSU Tokyo JAPAN
SOUND OF HONDA
HONDA MOTOR CO.
INTERNAVI 		DENTSU Tokyo JAPAN
SMILE NEWS -MAKE ”NEVER FORGET” ENJOYABLE-
FUKUSHIMA-MINPO/KAHOKU SHIMPO PUBLISHING/IWATE NIPPO
EARTHQUAKE DISASTER RECONSTRUCTION 		DENTSU Tokyo JAPAN
KISS
SEATTLE'S BEST COFFEE
KISS APPLICATION 		I&S BBDO Tokyo JAPAN
FANTASTIC REWARDS
CELIO
CELIO 		HANSA CEQUITY Mumbai INDIA
OLD PHONES GIVE NEW LIFE
SINGTEL
PROJECT SILVERLINE 		OGILVY & MATHER SINGAPORE SINGAPORE

Gold Spike
AFFECTION LOCK
CHINA HELPAGE ORGANIZATION OFFICIAL WEBSITE
CHARITY 		CHEIL OPENTIDE Beijing CHINA
CRAZY GROUP ALARM
YILI MILK
GULIDUO MILK 		CHEIL OPENTIDE Beijing CHINA
ROAD MODE
VICROADS
ROAD MODE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
MORNING START-UP
BR KOREA
DUNKIN’ DONUTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
MEMOJI
STAEDTLER
COLOURED PENCILS 		LEO BURNETT HONG KONG HONG KONG
Short List
OMO PLAYPAL
UNILEVER
UNILEVER OMO 		PROFERO Shanghai CHINA
DRIVE AWAKE
PTT PUBLIC COMPANY
COFFEE SHOP 		BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING 		DDB GROUP SINGAPORE SINGAPORE

Gold Spike
KOTOBUKI
SUNTORY HOLDINGS
THE PREMIUM MALT'S 		PARTY Tokyo JAPAN
MUSIC-RU NAVI
TV ASAHI MUSIC CO.
MUSIC-RU NAVI 		HAKUHODO Tokyo JAPAN
REXONA MOVE
UNILEVER
REXONA 		LOWE MALAYSIA Petaling Jaya MALAYSIA
CNY FORTUNE DUMPLINGS
OGILVY
OGILVY 		OGILVY BEIJING CHINA
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
QR COOKIES
FOUR DIRECTIONS
ELECTRONIC BOOKSTORE 		GREY GROUP HONG KONG HONG KONG
ONE2FREE PLAYGROUND
CSL HONG KONG
TELE-COMUNICATIONS 		TBWA\HONG KONG HONG KONG
WRANGLER MILEAGE
WRANGLER ASIA
WRANGLER APPARELS 		TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
SEE THE WORLD AT HOME
WYETH NUTRITION
IMF 		TBWA\HONG KONG HONG KONG
TOYOSU AQUARIUM
HAKUHODO I-STUDIO INC.
TOYOSU AQUARIUM 		HAKUHODO I-STUDIO Tokyo JAPAN
MAHINDRA XYLO VOICE COMMAND TECHNOLOGY APP
MAHINDRA 4 WHEELERS
MAHINDRA XYLO 		HUNGAMA DIGITAL SERVICES Mumbai INDIA
MY QUITBUDDY
AUSTRALIAN NATIONAL PREVENTIVE HEALTH AGENCY
SMOKING CESSATION 		UM Sydney AUSTRALIA
LEND AN EYE
EUREKA CALL CENTRE SYSTEM
AWARENESS 		GREY GROUP SINGAPORE
Short List
SELF
ASSOCIATION OF WOMEN FOR ACTION & RESEARCH
GENDER EQUALITY ADVOCACY GROUP 		LOWE SINGAPORE SINGAPORE
Bronze
HONDA SAFE MODE
HONDA AUTOMOBILE THAILAND
HONDA 		ISOBAR Bangkok THAILAND
SHADE CINEMA
BRISBANE CITY COUNCIL
SUN SAFETY 		GP Y&R Brisbane AUSTRALIA
Short List