Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
THE B-MOVIE STAR
AFFECTION AIDS
AIDS AWARENESS 		McCANN WORLDGROUP INDIA Mumbai INDIA

Gold Spike
WE MADE EVERYONE WOMAN LOOK LIKE A HEROINE
HINDUSTAN UNILEVER
LAKME COLOUR COSMETICS 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
THE BREW THAT BONDS
UNILEVER SRI LANKA
BROOKEBOND LAOJEE 		MINDSHARE Colombo SRI LANKA MINDSHARE
Colombo
MINDSHARE
Colombo
 SRI LANKA
HIDDEN COMMERCIALS
NISSAN MOTORS INDIA
AUTOMOBILES 		TBWA\INDIA Mumbai INDIA
NIKE PARALLEL JOURNEYS
NIKE INDIA
NIKE CRICKET 		JWT INDIA Mumbai INDIA MINDSHARE
Bangalore
 INDIA
BRING HAPPINESS HOME
PEPSICO
PEPSI, TROPICANA, LAY'S 		OMD CHINA Shanghai CHINA OMD CHINA
Shanghai
OMD CHINA
Shanghai
 CHINA
Short List
WHAT'S YOUR GUILTY PLEASURE
PROCTER & GAMBLE, PRESTIGE
GUCCI PERFUMES 		MEDIACOM Singapore SINGAPORE MEDIACOM
Singapore
MEDIACOM
Singapore
 SINGAPORE
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE
SNICKERS 		STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK
REAL-TIME VOTING LIVE TV PROGRAM 		DENTSU Tokyo JAPAN BASCULE
Tokyo
 JAPAN
A02 Best Use of Magazines/Newspapers
PAPER CUTS LIFE
GREENPEACE
GREENPEACE 		SAATCHI & SAATCHI GREAT WALL ADVERTISING Shanghai CHINA
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER 		LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM
Colombo
 SRI LANKA
Silver
YOUTH SPREAD
KOMPAS GRAMEDIA
KOMPAS 		HAKUHODO INDONESIA Jakarta INDONESIA
BEETLEING
VOLKSWAGEN
VW BEETLE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SPACESTATION
Auckland
 NEW ZEALAND
ABOUT TOWN
LION
LINDAUER SPARKLING WINE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
USHA UTHUP
COCACOLA INDIA
COKE STUDIO 		LEO BURNETT INDIA Mumbai INDIA
Short List
THE ICE-COLD MURDER FILES
EZAKI GLICO
ICE NO MI 		ENGINE FILM Tokyo JAPAN
MALAYSIA MEGA BAG
TOURISM MALAYSIA
MALAYSIA MEGA SALE 2012 		BEEHIVE COMMUNICATIONS Mumbai INDIA BEEHIVE COMMUNICATIONS
Mumbai
 INDIA
Short List
NEWS BOTTLE
THE MAINICHI NEWSPAPERS
THE MAINICHI NEWSPAPERS 		DENTSU Tokyo JAPAN
DETERGENT GOES HIGH FASHION
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT 		PHD MEDIA Makati City THE PHILIPPINES PHD MEDIA
Makati City
PHD MEDIA
Makati City
 THE PHILIPPINES
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT
THEME PARK 		MINDSHARE Hong Kong HONG KONG MINDSHARE
Hong Kong
MINDSHARE
Hong Kong
 HONG KONG
THE SCREEN IN THE MAGAZINE
VOLKSWAGEN
VW BEETLE 		MEDIACOM Beijing CHINA MEDIACOM
Beijing
MEDIACOM
Beijing
 CHINA
TRANSPARENT NEWSPAPER
MERCURY ENERGY
GOOD ENERGY MONITOR 		WHYBIN\TBWA AUCKLAND NEW ZEALAND IKON COMMUNICATIONS
Auckland
 NEW ZEALAND
TASTING PERFECT WHITE COFFEE
NESTLÉ
PREMIUM WHITE COFFEE 		ZENITHOPTIMEDIA Hong Kong HONG KONG ZENITHOPTIMEDIA
Hong Kong
ZENITHOPTIMEDIA
Hong Kong
 HONG KONG
THE PRINT AD THAT ACTUALLY WORKS
GE
GENX JET ENGINE 		CLEMENGER BBDO SYDNEY AUSTRALIA
THE IMPORTED AD
DHL EXPRESS AUSTRALIA
DHL IMPORT EXPRESS 		CLEMENGER PROXIMITY Sydney AUSTRALIA
KOLOUR THE NEW YOU
SPLASH CORPORATION
HAIR COLOR 		OMD PHILIPPINES Makati City THE PHILIPPINES OMD PHILIPPINES
Makati City
OMD PHILIPPINES
Makati City
 THE PHILIPPINES
A03 Best Use of Outdoor
SMH -ANAMORPHIC
FAIRFAX MEDIA
THE SYDNEY MORNING HERALD NEWSPAPER 		WHYBIN\TBWA SYDNEY AUSTRALIA CARAT AUSTRALIA
Sydney
 AUSTRALIA
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION 		OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
 NEW ZEALAND

Gold Spike
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
THE QUESTION BUS
ROADSHOW
ROADSHOW 		McCANN WORLDGROUP Hong Kong HONG KONG
DIVORCE
DHL
DHL EXPRESS COURIER 		GREY WORLDWIDE INDIA Mumbai INDIA
DREAM FENCE
SIMMONS
SIMMONS BED 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA
FUND RAISING 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
FAST FRONT PAGES
NEWS CORP AUSTRALIA
NEWSPAPERS 		UM Sydney AUSTRALIA UM
Sydney
UM
Sydney
 AUSTRALIA
THE BILLBOARD KILLER
KIWICARE
CLEANING PRODUCTS 		CONTAGION Auckland NEW ZEALAND
POST-IT TO WIN IT
VOLKSWAGEN
VOLKSWAGEN POLO AND VENTO 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA
Mumbai
MEDIACOM COMMUNICATIONS INDIA
Mumbai
 INDIA
SHANGHAI FORWARD
NIKE
NIKE RUNNING 		WIEDEN+KENNEDY SHANGHAI Shanghai CHINA KINETIC
Shanghai
 CHINA
THE GREAT TIGER ART HEIST
DB BREWERIES
TIGER BEER 		SPARK PHD Auckland NEW ZEALAND SPARK PHD
Auckland
SPARK PHD
Auckland
 NEW ZEALAND
A04 Best Use of Ambient Media: Small Scale
GIVING FORWARD
PARIS BAGUETTE / HANJIN TRANSPORTATION
PARIS BAGUETTE / HANJIN LOGISTICS 		HS AD Seoul SOUTH KOREA
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG 		HS AD Seoul SOUTH KOREA
Silver
NEUTRAL STICKER
S-OIL
S-OIL 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
HELP DESK
AARAMBH
HELP DESK 		DDB MUDRA GROUP Mumbai INDIA
Bronze
YOU'RE NOT ON BRAND WHEN YOU'RE HUNGRY
MARS FOOD CHINA
SNICKERS 		BBDO CHINA Beijing CHINA STARCOM
Beijing
 CHINA
TABLECLOTHES
PROCTER & GAMBLE SINGAPORE
TIDE 		LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM
Colombo
 SRI LANKA
HOT SAUCE
FORD
FIESTA ST 		JWT Auckland NEW ZEALAND
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
FREE CREATIVE SPACE
A.P. HONDA CO.,LTD.
ZOOMER-X 		DENTSU PLUS Bangkok THAILAND
ORIGIN ENERGY TALES
ORIGIN ENERGY
ORIGIN ENERGY 		CLEMENGER BBDO MELBOURNE AUSTRALIA
STICK IT ART
HAIYYA
CHARITY 		BBDO INDIA Mumbai INDIA
NFC CHARITY STICKERS
UNICEF HK
CHARITY STICKER (PUBLIC SERVICE) 		CHEIL HONG KONG HONG KONG STARCOM MEDIAVEST GROUP
Hong Kong
 HONG KONG
Short List