Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
BRING HAPPINESS HOME
PEPSICO
PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
Short List
THE B-MOVIE STAR
AFFECTION AIDS
AIDS AWARENESS
McCANN WORLDGROUP INDIA Mumbai INDIA
Gold
A02 Best Use of Magazines/Newspapers
MALAYSIA MEGA BAG
TOURISM MALAYSIA
MALAYSIA MEGA SALE 2012
BEEHIVE COMMUNICATIONS Mumbai INDIA
Short List
USHA UTHUP
COCACOLA INDIA
COKE STUDIO
LEO BURNETT INDIA Mumbai INDIA
Short List
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM Colombo SRI LANKA
Silver
A03 Best Use of Outdoor
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA
FUND RAISING
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION
OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS Auckland NEW ZEALAND
Gold
A04 Best Use of Ambient Media: Small Scale
LIBERATION WRAPPER
FRESHNESS BURGER
CLASSIC BURGER
DENTSU EAST JAPAN Tokyo JAPAN
Gold
GIVE BACK THE LOVE ARIGATO BENTO
HIBIYA-KADAN FLORAL
ARIGATO BENTO
I&S BBDO Tokyo JAPAN
Short List
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA
CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
Short List
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore SINGAPORE
Gold
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Grand Prix
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
THE PEE ANALYSER
ZOUK SINGAPORE
ANTI-DRINK DRIVING
DDB GROUP SINGAPORE SINGAPORE
Short List
NFC CHARITY STICKERS
UNICEF HK
CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG STARCOM MEDIAVEST GROUP Hong Kong HONG KONG
Short List
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Bronze
NEUTRAL STICKER
S-OIL
S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
Silver
A05 Best Use of Ambient Media: Large Scale
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Silver
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold
THE V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE HIGHEST GOAL
ADIDAS JAPAN
FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Silver
A06 Best Use of Special Events And Stunt/Live Advertising
ART OF ABSORPTION
MAYFLOWER
TOILET PAPER
PUBLICIS SHANGHAI CHINA
Short List
MOVING WIFI
DTAC
DTAC WIFI
CREATIVE JUICE\BANGKOK THAILAND
Bronze
PAY WITH A KISS
METRO ST JAMES
CAFÉ/RESTAURANT
LAVENDER* Sydney AUSTRALIA
Short List
FUR HURTS
PETA
ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING CHINA
Short List
ROTI REMINDER
HINDUSTAN UNILEVER
LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai INDIA
Silver
WATERDROP AD
DOMINO'S PIZZA
PIZZA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL
LUX SOAPS
JWT SINGAPORE SINGAPORE
Short List
COFFEE CART
YWCA AUCKLAND
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD Auckland NEW ZEALAND
Bronze
I'M AMAZING!
McDONALD'S RESTAURANTS (HK)
McDONALD'S
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
IMPOSSIBLE ORCHESTRA
DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS
CARE AWARE
McCANN MELBOURNE AUSTRALIA
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE MEC Singapore SINGAPORE
Silver
WHAT DOES BEETLEING EVEN MEME?
VOLKSWAGEN
VW BEETLE
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
Bronze
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Gold
A07 Best Use of Digital Media
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY
BRAILLE BOOKS DISTRIBUTION FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
Short List
CHROME EXPERIMENT: RAMAKIEN
GOOGLE
CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
HOMEPAGE FOR THE HOMELESS
LADDER
HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA
BBH CHINA Shanghai CHINA
Silver
5.2 YEARS OF DIGITAL CONTENT VIEWED IN JUST 6 MONTHS!!!
HINDUSTAN UNILEVER
AXE DEODORANT
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE
MISSING PERSONS UNIT
VML Sydney AUSTRALIA
Short List
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
HINDUSTAN UNILEVER'S ACTIVE WHEEL RURAL MISSED CALL CAMPAIGN
HINDUSTAN UNILEVER
ACTIVE WHEEL (DETERGENT)
NETCORE Mumbai INDIA OMNICOM MEDIA GROUP Mumbai INDIA
Short List
FLASH DRIVING GAME
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
OMD Wellington NEW ZEALAND OMD Wellington NEW ZEALAND
Bronze
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN
THE TOKYO SHIMBUN
DENTSU Tokyo JAPAN
Bronze
DRIVE AWAKE
PTT PUBLIC COMPANY
COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok THAILAND
Short List
DONATE-A-TONE
STARHUB
SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
Short List
HIDE 'N' SEEK
GM ENCORE
GM ENCORE
OGILVY BEIJING CHINA HYLINK DIGITAL SOLUTIONS Shanghai CHINA
Short List
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING CHINA ALWAYS Shanghai CHINA
Short List
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Bronze
NIKE WECHAT FREEID
NIKE
NIKE FREEID RUNNING SHOES
AKQA SHANGHAI Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
A09 Best Use of Social Media Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA IKON Melbourne AUSTRALIA
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Gold
FIND YOUR GREATNESS
NIKE
NIKE
WIEDEN+KENNEDY SHANGHAI Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION
DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOUCH DDB Taguig City THE PHILIPPINES
Silver
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND
GALAXY S4
COLENSO BBDO Auckland NEW ZEALAND STARCOM NEW ZEALAND Auckland NEW ZEALAND
Silver
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA MEDIACOM Beijing CHINA
Short List
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver
B01 Corporate Information
SPARE SPACE, SPREAD LOVE
JOHNSON & JOHNSON
JOHNSON'S BABY
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
Silver
ORIGIN ENERGY TALES
ORIGIN ENERGY
ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
THE HIGHEST GOAL
ADIDAS JAPAN
FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE MEC Singapore SINGAPORE
Short List
B02 Consumer Products
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG
WYETH GOLD
OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
Bronze
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore SINGAPORE
Silver
WORLD'S LONGEST CATWALK
ECCO
ECCO SHOES
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Silver
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA
LAMB
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA MEDIACOM Beijing CHINA
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
Bronze
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Short List
B03 Consumer Services
A COUNTRY ONLY WE HAVE
KOREAN AIR
KOREAN AIR
HS AD Seoul SOUTH KOREA
Silver
WATERDROP AD
DOMINO'S PIZZA
PIZZA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOUCH DDB Taguig City THE PHILIPPINES
Silver
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Bronze
NEUTRAL STICKER
S-OIL
S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA
BBH CHINA Shanghai CHINA
Bronze
OLD PARTS FOR NEW
ORBIS HK
ORBIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Silver
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
C01 Integrated Media Campaign
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA
LAMB
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
HSBC SERIOUS PLAY
HSBC
HSBC
JWT LONDON UNITED KINGDOM
Short List
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE MEC Singapore SINGAPORE
Silver
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION
OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS Auckland NEW ZEALAND
Bronze