Title Brand Product / Service Entrant Company Location Media Placement Location Award
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
HINDUSTAN UNILEVER'S ACTIVE WHEEL RURAL MISSED CALL CAMPAIGN
HINDUSTAN UNILEVER / ACTIVE WHEEL (DETERGENT)
NETCORE Mumbai INDIA OMNICOM MEDIA GROUP Mumbai INDIA
Short List
B03 Consumer Services
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN / THE TOKYO SHIMBUN
DENTSU Tokyo JAPAN
A06 Best Use of Special Events And Stunt/Live Advertising
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo JAPAN
A01 Best Use of Screens
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo JAPAN BASCULE Tokyo JAPAN
A04 Best Use of Ambient Media: Small Scale
LIBERATION WRAPPER
FRESHNESS BURGER / CLASSIC BURGER
DENTSU EAST JAPAN Tokyo JAPAN
Gold Spike
A07 Best Use of Digital Media
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
B04 Business Equipment & Services
THE PRINT AD THAT ACTUALLY WORKS
GE / GENX JET ENGINE
CLEMENGER BBDO SYDNEY AUSTRALIA
B01 Corporate Information
SOMEONE
MEDIACORP / MEDIACORP
REN PARTNERSHIP Singapore SINGAPORE
A09 Best Use of Social Media Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA IKON Melbourne AUSTRALIA
Short List
C01 Integrated Media Campaign
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA IKON Melbourne AUSTRALIA
A05 Best Use of Ambient Media: Large Scale
McCUCKOO CLOCK
McDONALD'S / BREAKFAST MCMUFFIN
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI OMD TAIWAN Taipei CHINESE TAIPEI
A02 Best Use of Magazines/Newspapers
KOLOUR THE NEW YOU
SPLASH CORPORATION / HAIR COLOR
OMD PHILIPPINES Makati City THE PHILIPPINES OMD PHILIPPINES Makati City THE PHILIPPINES
A03 Best Use of Outdoor
THE GREAT TIGER ART HEIST
DB BREWERIES / TIGER BEER
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
B05 Public Service, Charity & Fund Raising
FLASH DRIVING GAME
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
OMD Wellington NEW ZEALAND OMD Wellington NEW ZEALAND
A03 Best Use of Outdoor
SHANGHAI FORWARD
NIKE / NIKE RUNNING
WIEDEN+KENNEDY SHANGHAI Shanghai CHINA KINETIC Shanghai CHINA
B01 Corporate Information
GUCCI PREMIERE LAUNCH
PROCTER & GAMBLE PRESTIGE / GUCCI PERFUMES
MEDIACOM Singapore SINGAPORE MEDIACOM Singapore SINGAPORE
A01 Best Use of Screens
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE / SNICKERS
STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
C01 Integrated Media Campaign
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT / THEME PARK
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
A09 Best Use of Social Media Marketing
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
A05 Best Use of Ambient Media: Large Scale
NUGGETS DIVING BOARD
McDONALD'S / NUGGETS
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI OMD TAIWAN Taipei CHINESE TAIPEI
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC
I&S BBDO Tokyo JAPAN
A06 Best Use of Special Events And Stunt/Live Advertising
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
PICS Tokyo JAPAN
B02 Consumer Products
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES / UNITED HOME PRODUCTS
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
A07 Best Use of Digital Media
CROWDS FOR CODES
COURTS ASIA LIMITED / COURTS ONLINE STORE
DDB GROUP SINGAPORE SINGAPORE
A04 Best Use of Ambient Media: Small Scale
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA IKON Melbourne AUSTRALIA
A02 Best Use of Magazines/Newspapers
THE IMPORTED AD
DHL EXPRESS AUSTRALIA / DHL IMPORT EXPRESS
CLEMENGER PROXIMITY Sydney AUSTRALIA
B05 Public Service, Charity & Fund Raising
NOBODY UNDERSTANDS THE BLIND BETTER THAN THEMSELVES
STARCOM MEDIAVEST GROUP / SMG LUCKY 13
STARCOM MEDIAVEST GROUP Bangkok THAILAND STARCOM MEDIAVEST GROUP Bangkok THAILAND
B03 Consumer Services
A COUNTRY ONLY WE HAVE
KOREAN AIR / KOREAN AIR
HS AD Seoul SOUTH KOREA
Silver Spike
B04 Business Equipment & Services
THE TEAM BEHIND THE TEAM
MICROSOFT / OFFICE 365
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
B03 Consumer Services
MOVING WIFI
DTAC / DTAC WIFI
CREATIVE JUICE\BANGKOK THAILAND
A03 Best Use of Outdoor
POST-IT TO WIN IT
VOLKSWAGEN / VOLKSWAGEN POLO AND VENTO
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
B01 Corporate Information
SEA OF FIRE JOBOT
REPUBLIC OF SINGAPORE NAVY / REPUBLIC OF SINGAPORE NAVY RECRUITMENT
Y&R SINGAPORE SINGAPORE
B05 Public Service, Charity & Fund Raising
BOREDOM HELPS
WILLING HEARTS / WILLING HEARTS
SAATCHI & SAATCHI Singapore SINGAPORE
A02 Best Use of Magazines/Newspapers
THE PRINT AD THAT ACTUALLY WORKS
GE / GENX JET ENGINE
CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Best Use of Special Events And Stunt/Live Advertising
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES / UNITED HOME PRODUCTS
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
A05 Best Use of Ambient Media: Large Scale
THE POWER OF SURF SCENT
UNILEVER / SURF
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING / LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
ADK JAPAN Tokyo JAPAN
A07 Best Use of Digital Media
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
A04 Best Use of Ambient Media: Small Scale
GIVE BACK THE LOVE ARIGATO BENTO
HIBIYA-KADAN FLORAL / ARIGATO BENTO
I&S BBDO Tokyo JAPAN
Short List
B02 Consumer Products
ARIEL MY COLOR, MY PRIDE
ARIEL / LAUNDRY DETERGENT
MEDIACOM PHILIPPINES Taguig THE PHILIPPINES MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
A09 Best Use of Social Media Marketing
THE TAGGING DRIVE
ONCE AGAIN / ONCE AGAIN
OGILVY & MATHER Bangalore INDIA
A01 Best Use of Screens
WHAT'S YOUR GUILTY PLEASURE
PROCTER & GAMBLE, PRESTIGE / GUCCI PERFUMES
MEDIACOM Singapore SINGAPORE MEDIACOM Singapore SINGAPORE
C01 Integrated Media Campaign
LIPTON ICE TEA 'SUMMER FESTIVAL AGENTS'
UNILEVER / LIPTON ICE TEA
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
A09 Best Use of Social Media Marketing
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
C01 Integrated Media Campaign
BE GOOD WITH MONEY
BNZ / BANK
COLENSO BBDO Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
A07 Best Use of Digital Media
THE CLUB ROOM
LION DAIRY / FARMERS UNION ICED COFFEE
STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
A04 Best Use of Ambient Media: Small Scale
LET YOUR SOFT SIDE OUT
KIMBERLY-CLARK TAIWAN / TISSUE
JWT SHANGHAI CHINA GROUPM CHINA Shanghai CHINA
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
SHOP ELSEWHERE
SHOP ELSEWHERE / FASHION
OGILVY & MATHER GROUP HONG KONG HONG KONG SOCIAL@OGILVY Hong Kong HONG KONG
B02 Consumer Products
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA