Title Brand Product / Service Entrant Company Location Award
A01 Event & Field Marketing
SCREAM STOPPERS
DELFI SINGAPORE / CHUPA CHUPS
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
CHANTING LIGHTER
CANCER PATIENTS AID ASSOCIATION / ANTI-SMOKING INITIATIVE
OGILVY & MATHER Mumbai INDIA
Bronze Spike
BLEARGH! HAVE A SUCK AND STICK IT TO 'EM
FOODSTUFFS / PAK'NSAVE
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
HAIR FOR HOPE
CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
HERE BALLOON
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
STEAL BANKSY
ART SERIES HOTELS / ART SERIES HOTELS
NAKED COMMUNICATIONS Sydney AUSTRALIA
Silver Spike
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA
NAKED COMMUNICATIONS Sydney AUSTRALIA
Gold Spike
A WORLD WITHOUT PETROL
NISSAN AUSTRALIA / NISSAN LEAF
WHYBIN\TBWA Melbourne AUSTRALIA
Short List
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Silver Spike
BLIND. FAITH.
SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED / PUBLIC SERVICE
EURO RSCG SINGAPORE SINGAPORE
Bronze Spike
SPONGE STREET
CLARKS / CLARKS
LOWE CHINA Shanghai CHINA
Short List
GAME SIGNATURES
AUSTRALIAN FOOTBALL LEAGUE / 2011 FINALS SERIES
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Gold Spike
ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUITS
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
A02 Best Use of Merchandising/In-Store Marketing
SCREAM STOPPERS
DELFI SINGAPORE / CHUPA CHUPS
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
SMALL CURRENCY
REKSO NASIONAL FOOD / McDONALD'S
LEO BURNETT INDONESIA Jakarta INDONESIA
Bronze Spike
DIY PACKAGING
DIY LIVING / DIY FURNITURE STORE
PUBLICIS SINGAPORE SINGAPORE
Short List
GAME SIGNATURES
AUSTRALIAN FOOTBALL LEAGUE / 2011 FINALS SERIES
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Silver Spike
A03 Best Product Launch/Re-launch/Shopper Marketing
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Gold Spike
SPONGE STREET
CLARKS / CLARKS
LOWE CHINA Shanghai CHINA
Short List
A04 Best Use of TV or Radio in a Promotional Campaign
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Bronze Spike
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
MOBILE MEDIC
DEFENCE FORCE RECRUITING / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Gold Spike
A06 Best Use of Digital Media in a Promotional Campaign
TIP JAR
SINGAPORE TOURISM BOARD / SINGAPORE TOURISM BOARD
BBH ASIA PACIFIC Singapore SINGAPORE
Bronze Spike
DOTS NOW
HONDA / INTERNAVI
DENTSU Tokyo JAPAN
Short List
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo JAPAN
Bronze Spike
A07 Best Use of Other Digital Platforms in a Promotional Campaign
ASICS RUN WITH ME
ASICS / FOOTWEAR
VML Sydney AUSTRALIA
Bronze Spike
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold Spike
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
Gold Spike
WALL
KDDI CORPORATION / AU BRAND GARDEN
PARTY Tokyo JAPAN
Short List
GOOGLE MAPS 8-BIT
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Bronze Spike
UNIQLO HAPPY RIBBON
UNIQLO / UNIQLO
DENTSU Tokyo JAPAN
Short List
MOBILE MEDIC
DEFENCE FORCE RECRUITING / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Gold Spike
B01 Corporate Image & Information
START YOUR TIME!
SEIKO / SEIKO
DENTSU Tokyo JAPAN
Silver Spike
MINUS ONE PROJECT
SAMSUNG / SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Short List
BOTTLE LIGHT
PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
Silver Spike
FACE BOOM!
HONDA / MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS
DENTSU Tokyo JAPAN
Short List
HERE BALLOON
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
B02 Consumer Products
WHEEL OF FORTUNE
FORD MOTOR COMPANY / FORD FIESTA
JWT KUALA LUMPUR MALAYSIA
Bronze Spike
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES / MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
MOON BRANCH PROJECT
DOMINO’S PIZZA JAPAN / DOMINO’S PIZZA
ADK JAPAN Tokyo JAPAN
Bronze Spike
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA Sydney AUSTRALIA
Gold Spike
LEVIS BALLET
LEVI'S / STRETCH TO FIT JEANS
DDB KOREA Seoul SOUTH KOREA
Short List
IKEA SUKIMA GALLERY
IKEA JAPAN / IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
SPONGE STREET
CLARKS / CLARKS
LOWE CHINA Shanghai CHINA
Short List
MIZONE ZONELAB
FRUCOR BEVERAGES AUSTRALIA / MIZONE
THE HALLWAY Sydney AUSTRALIA
Short List
CREATE LIGHTNING BY CHEWING GUM!
LOTTE / ZEUS
DRILL Tokyo JAPAN
Short List
B03 Consumer Services
SMALL CURRENCY
REKSO NASIONAL FOOD / McDONALD'S
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
STEAL BANKSY
ART SERIES HOTELS / ART SERIES HOTELS
NAKED COMMUNICATIONS Sydney AUSTRALIA
Silver Spike
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Silver Spike
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
Short List
B05 Public Service, Charity & Fund Raising
BUKU BERGILIR/SHARING BOOKS
TBWA\INDONESIA / BOOKS CHARITY
TBWA\INDONESIA Jakarta INDONESIA
Short List
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
PEDIGREE ADOPTION DRIVE
MARS PETCARE / PEDIGREE DOG ADOPTION
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok THAILAND
Short List
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
1 MIN SONG FOR SHOWER
ONE FOUNDATION / ONE FOUNDATION
DDB CHINA GROUP Shanghai CHINA
Short List
BLIND. FAITH.
SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED / PUBLIC SERVICE
EURO RSCG SINGAPORE SINGAPORE
Short List
MINUS ONE PROJECT
SAMSUNG / SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Short List
C01 Integrated Campaign Led by Promo & Activation
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES / MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Silver Spike
SOCIALIZING FOOD PORN
ARNOTTS / VITA WEAT LUNCH SLICES
MEC Sydney AUSTRALIA
Short List
IKEA CATALOGUE
IKEA / IKEA CATALOGUE
303LOWE Sydney AUSTRALIA
Grand Prix
LEVIS BALLET
LEVI'S / STRETCH TO FIT JEANS
DDB KOREA Seoul SOUTH KOREA
Short List
CREATE LIGHTNING BY CHEWING GUM!
LOTTE / ZEUS
DRILL Tokyo JAPAN
Short List
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Short List
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Short List