Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Event & Field Marketing
SCREAM STOPPERS DELFI SINGAPORE CHUPA CHUPS	BBH ASIA PACIFIC Singapore	SINGAPORE	Short List
CHANTING LIGHTER CANCER PATIENTS AID ASSOCIATION ANTI-SMOKING INITIATIVE	OGILVY & MATHER Mumbai	INDIA	Bronze
BLEARGH! HAVE A SUCK AND STICK IT TO 'EM FOODSTUFFS PAK'NSAVE	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
HAIR FOR HOPE CHULABHORN HOSPITAL CANCER PATIENTS DEPARTMENT	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	Short List
HERE BALLOON S-OIL S-OIL	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Silver
STEAL BANKSY ART SERIES HOTELS ART SERIES HOTELS	NAKED COMMUNICATIONS Sydney	AUSTRALIA	Silver
SHARE A COKE COCA-COLA SOUTH PACIFIC COCA-COLA	NAKED COMMUNICATIONS Sydney	AUSTRALIA	Gold Spike
A WORLD WITHOUT PETROL NISSAN AUSTRALIA NISSAN LEAF	WHYBIN\TBWA Melbourne	AUSTRALIA	Short List
BYO CUP DAY 7-ELEVEN SLURPEE	LEO BURNETT Melbourne	AUSTRALIA	Silver
BLIND. FAITH. SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED PUBLIC SERVICE	EURO RSCG SINGAPORE	SINGAPORE	Bronze
SPONGE STREET CLARKS CLARKS	LOWE CHINA Shanghai	CHINA	Short List
GAME SIGNATURES AUSTRALIAN FOOTBALL LEAGUE 2011 FINALS SERIES	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA	Gold Spike
ENERGY PLAYGROUND KRAFT PHILIPPINES TIGER BISCUITS	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	Short List
A02 Best Use of Merchandising/In-Store Marketing
SCREAM STOPPERS DELFI SINGAPORE CHUPA CHUPS	BBH ASIA PACIFIC Singapore	SINGAPORE	Short List
THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY	COLENSO BBDO Auckland	NEW ZEALAND	Silver
SMALL CURRENCY REKSO NASIONAL FOOD McDONALD'S	LEO BURNETT INDONESIA Jakarta	INDONESIA	Bronze
DIY PACKAGING DIY LIVING DIY FURNITURE STORE	PUBLICIS SINGAPORE	SINGAPORE	Short List
GAME SIGNATURES AUSTRALIAN FOOTBALL LEAGUE 2011 FINALS SERIES	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA	Silver
A03 Best Product Launch/Re-launch/Shopper Marketing
THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
GRAZED ON GREATNESS M.J BALE AUSTRALIAN CRICKET TEAM SPONSORSHIP	WHYBIN\TBWA GROUP Sydney	AUSTRALIA	Gold Spike
SPONGE STREET CLARKS CLARKS	LOWE CHINA Shanghai	CHINA	Short List
A04 Best Use of TV or Radio in a Promotional Campaign
HATSUNE MIKU GOOGLE GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Bronze
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
MOBILE MEDIC DEFENCE FORCE RECRUITING DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA	Gold Spike
A06 Best Use of Digital Media in a Promotional Campaign
TIP JAR SINGAPORE TOURISM BOARD SINGAPORE TOURISM BOARD	BBH ASIA PACIFIC Singapore	SINGAPORE	Bronze
DOTS NOW HONDA INTERNAVI	DENTSU Tokyo	JAPAN	Short List
ECLIPSE LIVE FROM FUJIYAMA PANASONIC SOLAR ENERGY SOLUTIONS	DENTSU Tokyo	JAPAN	Bronze
A07 Best Use of Other Digital Platforms in a Promotional Campaign
ASICS RUN WITH ME ASICS FOOTWEAR	VML Sydney	AUSTRALIA	Bronze
SUNNY SALE EMART EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Gold Spike
CONNECTING LIFELINES HONDA MOTOR INTERNAVI	DENTSU Tokyo	JAPAN	Gold Spike
WALL KDDI CORPORATION AU BRAND GARDEN	PARTY Tokyo	JAPAN	Short List
GOOGLE MAPS 8-BIT GOOGLE GOOGLE MAPS	HAKUHODO Tokyo	JAPAN	Bronze
UNIQLO HAPPY RIBBON UNIQLO UNIQLO	DENTSU Tokyo	JAPAN	Short List
MOBILE MEDIC DEFENCE FORCE RECRUITING DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA	Gold Spike
B01 Corporate Image & Information
START YOUR TIME! SEIKO SEIKO	DENTSU Tokyo	JAPAN	Silver
MINUS ONE PROJECT SAMSUNG SAMSUNG PRINTERS	CHEIL WORLDWIDE Gurgaon	INDIA	Short List
BOTTLE LIGHT PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION PEPSI	BBDO GUERRERO Makati City	THE PHILIPPINES	Silver
FACE BOOM! HONDA MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS	DENTSU Tokyo	JAPAN	Short List
HERE BALLOON S-OIL S-OIL	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Silver
B02 Consumer Products
WHEEL OF FORTUNE FORD MOTOR COMPANY FORD FIESTA	JWT KUALA LUMPUR	MALAYSIA	Bronze
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH'S CRUSHED CIDER	COLENSO BBDO Auckland	NEW ZEALAND	Silver
DONATING 2-BARCODE WATER CJ CHEILJEDANG MINEWATER	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
MOON BRANCH PROJECT DOMINO’S PIZZA JAPAN DOMINO’S PIZZA	ADK JAPAN Tokyo	JAPAN	Bronze
GRAZED ON GREATNESS M.J BALE AUSTRALIAN CRICKET TEAM SPONSORSHIP	WHYBIN\TBWA Sydney	AUSTRALIA	Gold Spike
LEVIS BALLET LEVI'S STRETCH TO FIT JEANS	DDB KOREA Seoul	SOUTH KOREA	Short List
IKEA SUKIMA GALLERY IKEA JAPAN IKEA HOME FURNISHING	TBWA\HAKUHODO Tokyo	JAPAN	Short List
SPONGE STREET CLARKS CLARKS	LOWE CHINA Shanghai	CHINA	Short List
MIZONE ZONELAB FRUCOR BEVERAGES AUSTRALIA MIZONE	THE HALLWAY Sydney	AUSTRALIA	Short List
CREATE LIGHTNING BY CHEWING GUM! LOTTE ZEUS	DRILL Tokyo	JAPAN	Short List
B03 Consumer Services
SMALL CURRENCY REKSO NASIONAL FOOD McDONALD'S	LEO BURNETT INDONESIA Jakarta	INDONESIA	Short List
SUNNY SALE EMART EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Silver
STEAL BANKSY ART SERIES HOTELS ART SERIES HOTELS	NAKED COMMUNICATIONS Sydney	AUSTRALIA	Silver
NRMA CAR CREATION INSURANCE AUSTRALIA GROUP NRMA COMPREHENSIVE CAR INSURANCE	WHYBIN\TBWA GROUP Sydney	AUSTRALIA	Silver
THE RUBBER BAND SINGAPORE RAFFLES MUSIC COLLEGE RAFFLES MUSIC EDUCATION	DDB GROUP SINGAPORE	SINGAPORE	Short List
B05 Public Service, Charity & Fund Raising
BUKU BERGILIR/SHARING BOOKS TBWA\INDONESIA BOOKS CHARITY	TBWA\INDONESIA Jakarta	INDONESIA	Short List
DONATION GLASSES MARS NZ PEDIGREE ADOPTION DRIVE	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
PEDIGREE ADOPTION DRIVE MARS PETCARE PEDIGREE DOG ADOPTION	WHYBIN\TBWA GROUP Sydney	AUSTRALIA	Short List
SEE FROM SOUND AMARIN BOOK CENTER NAIIN.COM BOOK STORE	McCANN WORLDGROUP Bangkok	THAILAND	Short List
LOVE PARKING CAMPAIGN GOOD NEIGHBORS PUBLIC SERVICE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
1 MIN SONG FOR SHOWER ONE FOUNDATION ONE FOUNDATION	DDB CHINA GROUP Shanghai	CHINA	Short List
BLIND. FAITH. SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED PUBLIC SERVICE	EURO RSCG SINGAPORE	SINGAPORE	Short List
MINUS ONE PROJECT SAMSUNG SAMSUNG PRINTERS	CHEIL WORLDWIDE Gurgaon	INDIA	Short List
C01 Integrated Campaign Led by Promo & Activation
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH'S CRUSHED CIDER	COLENSO BBDO Auckland	NEW ZEALAND	Silver
NRMA CAR CREATION INSURANCE AUSTRALIA GROUP NRMA COMPREHENSIVE CAR INSURANCE	WHYBIN\TBWA GROUP Sydney	AUSTRALIA	Silver
SOCIALIZING FOOD PORN ARNOTTS VITA WEAT LUNCH SLICES	MEC Sydney	AUSTRALIA	Short List
IKEA CATALOGUE IKEA IKEA CATALOGUE	303LOWE Sydney	AUSTRALIA	Grand Prix
LEVIS BALLET LEVI'S STRETCH TO FIT JEANS	DDB KOREA Seoul	SOUTH KOREA	Short List
CREATE LIGHTNING BY CHEWING GUM! LOTTE ZEUS	DRILL Tokyo	JAPAN	Short List
THE GREAT CRUSADE QANTAS AIRLINE	WONDER Sydney	AUSTRALIA	Short List
THE PERFECT LAGER PROJECT CASELLA ARVO	ANALOGFOLK Sydney	AUSTRALIA	Short List

A01 Event & Field Marketing
SCREAM STOPPERS
DELFI SINGAPORE / CHUPA CHUPS

BBH ASIA PACIFIC Singapore

SINGAPORE

Short List
CHANTING LIGHTER
CANCER PATIENTS AID ASSOCIATION / ANTI-SMOKING INITIATIVE

OGILVY & MATHER Mumbai

INDIA

Bronze
BLEARGH! HAVE A SUCK AND STICK IT TO 'EM
FOODSTUFFS / PAK'NSAVE

DRAFTFCB NEW ZEALAND Auckland

NEW ZEALAND

Bronze
HAIR FOR HOPE
CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT

THE LEO BURNETT GROUP THAILAND Bangkok

THAILAND

Short List
HERE BALLOON
S-OIL / S-OIL

CHEIL WORLDWIDE Seoul

SOUTH KOREA

Silver
STEAL BANKSY
ART SERIES HOTELS / ART SERIES HOTELS

NAKED COMMUNICATIONS Sydney

AUSTRALIA

Silver
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA

NAKED COMMUNICATIONS Sydney

AUSTRALIA

Gold Spike
A WORLD WITHOUT PETROL
NISSAN AUSTRALIA / NISSAN LEAF

WHYBIN\TBWA Melbourne

AUSTRALIA

Short List
BYO CUP DAY
7-ELEVEN / SLURPEE

LEO BURNETT Melbourne

AUSTRALIA

Silver
BLIND. FAITH.
SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED / PUBLIC SERVICE

EURO RSCG SINGAPORE

SINGAPORE

Bronze
SPONGE STREET
CLARKS / CLARKS

LOWE CHINA Shanghai

CHINA

Short List
GAME SIGNATURES
AUSTRALIAN FOOTBALL LEAGUE / 2011 FINALS SERIES

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA

Gold Spike
ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUITS

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES

Short List

A03 Best Product Launch/Re-launch/Shopper Marketing
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY

COLENSO BBDO Auckland

NEW ZEALAND

Gold Spike
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP

WHYBIN\TBWA GROUP Sydney

AUSTRALIA

Gold Spike
SPONGE STREET
CLARKS / CLARKS

LOWE CHINA Shanghai

CHINA

Short List

A04 Best Use of TV or Radio in a Promotional Campaign
HATSUNE MIKU
GOOGLE / GOOGLE CHROME

HAKUHODO Tokyo

JAPAN

Bronze

A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
MOBILE MEDIC
DEFENCE FORCE RECRUITING / DEFENCE UNIVERSITIES SPONSORSHIP

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA

Gold Spike

A06 Best Use of Digital Media in a Promotional Campaign
TIP JAR
SINGAPORE TOURISM BOARD / SINGAPORE TOURISM BOARD

BBH ASIA PACIFIC Singapore

SINGAPORE

Bronze
DOTS NOW
HONDA / INTERNAVI

DENTSU Tokyo

JAPAN

Short List
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS

DENTSU Tokyo

JAPAN

Bronze