The Brief

In the epic battle for retail space, Nerf faces tough competition from countless other toy weapons. Nerf needed a way to promote itself to retailers, in order to expand its existing retail territory, and reinforce its existing retail presence by improving shelf space.

Describe how the promotion developed from concept to implementation

Success in the retail battlefield required arming Nerf's soldiers at the 'frontline' - the retail relationship managers - with a weapon that'll help them leave a lasting impression with their retail allies. We armed retail relationship managers something that they can leave behind that'll not only be memorable, but also invoke the same joy you'd have blasting at each other with a Nerf gun: the coin shooter business card. It's definitely a business card you won't leave in the drawer!

Describe the success of the promotion with both client and consumer including some quantifiable results

The coin shooter business card has helped retail relation managers blow Nerf’s competitors out of the retail waters. By handing out this memorable business card together with proposals and during initial meetings with retailers, Nerf received more callbacks, with more stores already stocking Nerf products. The card has also helped Nerf reinforced its existing retail presence, with improved shelf spaces in several existing stores. At the point of submission, we’re still finalizing the results. Feel free to contact us for more detailed figures. Oh, and fortunately, there hasn’t been any major injuries resulting with coin projectiles. Yet.

Explain why the method of promotion was most relevant to the product or service

For decades, Nerf has been renowned for their toy weapons. Homes, playgrounds, and even offices from Seattle to Singapore have been prepared with Nerf foam darts. This business card isn’t just a business card. It’s a toy weapon. It’s a pocket-sized nod to what Nerf’s famous for.