The Brief

To reinforce the idea that with Casablanca, you can truly create the sleeping experience of your dreams.

Describe how the promotion developed from concept to implementation

How dreams work has always been a mystery, and yet everyone hopes to have good dreams. Wouldn't it be great if we can control our dreams? Introducing the Casablanca Dreambot app. All you have to do is to pick a dream in the app, place your phone next to your pillow and go to sleep. By using the highly sensitive accelerometers of today's smartphones, Casablanca Dreambot can detect your body's subtle movements and know when you've reached the Rapid-Eye-Movement (R.E.M.). The Dreambot will then give out audible and sub-audible stimuli to induce your chosen type of dream.

Describe the success of the promotion with both client and consumer including some quantifiable results

Not only does it result in a better and more customized sleep experience, but you can carry your dream's mood well into your waking hours. The app was widely downloaded and talked about in the media. Vast numbers of dreams were induced and we reinforced the idea that with Casablanca, you can truly create the sleeping experience of your dreams.

Explain why the method of promotion was most relevant to the product or service

It is totally relevant for Casablanca, a leader in bedding products, to give people complete control over their sleeping experience. The app can also analyze body movements and generate reports on the quality of sleep.