| Title | FACEMASKS INTO QUILTS |
| Brand | LG ELECTRONICS VIETNAM |
| Product / Service | LG WASHING MACHINES |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | Y&R VIETNAM Ho Chi Minh City , VIETNAM |
| Entrant Company: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Sales Promotion/Advertising Agency: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y/R Regional Headquarters | Chief Creative Officer |
| Matthew Collier | Y/R Vietnam | Ceo |
| Kit Ong | Y/R Vietnam | Executive Creative Director |
| Lawrence Valencia | Y/R Vietnam | Associate Creative Director |
| Clariss Alvarez | Y/R Vietnam | Producer |
| Huy Nguyen | Y/R Vietnam | Senior Art Director |
| Vuong Nguyen | Y/R Vietnam | Art Director |
| Khoa Lam | Y/R Vietnam | Art Director |
| Le Nguyen | Y/R Vietnam | Copywriter |
| Thach Thao Nguyen | Y/R Vietnam | Copywriter |
| Kit Ong | Y/R Vietnam | Copywriter |
| Alex Mcmillan | Alex Mcmillan | Photographer |
| Lawrence Valencia | Y/R Vietnam | Photographer |
| Dung La | Y/R Vietnam | Account Director |
| Tuan Pham | Y/R Vietnam | Account Executive |
| Mita Vu | Y/R Vietnam | Designer |
Vietnam is infamous for its traffic. There are over 25 million motorcycles on the road. Pollution is rife and almost everyone wears facemasks made of cloth to protect themselves. These facemasks are really cheap and before they are worn out they are thrown away - generally by the side of the road where they purchase their next. This is another form of pollution. LG wanted to collect these facemasks and recycle them into something useful as part of its corporate responsibility program of giving back to society. This exercise brings to life LG’s motto of Life’s Good.
Vietnam is infamous for its traffic. There are over 25 million motorcycles on the road. Pollution is rife and almost everyone wears facemasks made of cloth to protect themselves. These facemasks are really cheap and before they are worn out they are thrown away - generally by the side of the road where they purchase their next. This is another form of pollution. LG wanted to collect these facemasks and recycle them into something useful as part of its corporate responsibility program of giving back to society. This exercise brings to life LG’s motto of Life’s Good.
75% of people we approached donated on the spot. 68% of people donated more than once. The latter also included facemasks from their family members. We exceeded our weekly quota by an average of 40%. Labor cost for one quilt was USD12. So we spent just a small sum to make a big difference. We gave our first round of quilts to orphanages in Ho Chi Minh City. This is a yearlong program so the more facemasks we collect, the more quilts will be donated. We save the environment, provide employment and provide to those in need.
LG demonstrated its Life’s Good motto through its innovative products, in this case, its washing machines with allergy-care function.