| Title | AAMI FACEBOOK |
| Brand | AAMI |
| Product / Service | AAMI |
| Category | A04. Best Use of TV or Radio in a Promotional Campaign |
| Entrant | BADJAR OGILVY Melbourne, AUSTRALIA |
| Entrant Company: | BADJAR OGILVY Melbourne, AUSTRALIA |
| Sales Promotion/Advertising Agency: | BADJAR OGILVY Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Richard Ralphsmith | Badjar Ogilvy | Executive Creative Director |
| Nicholas Desira | Badjar Ogilvy | Creative Director |
| James Barkley | Badjar Ogilvy | Art Director |
| Lenna Boland | Badjar Ogilvy | Copywriter |
| Matt Rose | Badjar Ogilvy | Account Service |
| Toby Gill | Badjar Ogilvy | Account Service |
| Eugene Catanzariti | Badjar Ogilvy | Planner |
To help launch the new AAMI Facebook page, Ogilvy Melbourne created a completely unique, social media experience that truly captured AAMI’s dedication to their customers and facebook fans.
By simply liking the AAMI facebook page, we gave thousands of AAMI fans the chance to star in the newly launched Rhonda ‘Applause’ TVC. Their profile picture was uploaded upon entry and went into the draw to appear over one of the many characters featured in the ad. The ad then went on air during prime time TV the following week and allowed AAMI fans to have their very own 5 seconds of fame!
The results saw AAMI gain over 3,000 new facebook fans within the first two weeks of the facebook page being opened, over 4,000 stories created about AAMI on peoples newsfeeds, over 13,000 Facebook app page views and over 140,000 people who saw AAMI content being shared via friends on Facebook.
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