| Title | OMAMORY |
| Brand | SYMANTEC JAPAN |
| Product / Service | NORTON INTERNET SECURITY |
| Category | A03. Best Product Launch/Re-launch/Shopper Marketing |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Sales Promotion/Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masato Mitsudera | Beacon Communications K.k. | Executive Creative Director |
| Junya Eguchi | Beacon Communications K.k. | Senior Copywriter |
| Yasuo Matsubara | Beacon Communications K.k. | Senior Art Director |
| Seiji Hosokawa | Beacon Communications K.k. | Senior Producer |
| Tomohiko Nakano | Beacon Communications K.k. | Interactive Creative Planner |
| Hideki Kodaira | Beacon Communications K.k. | Marketing Services Supervisor |
| Yoshihiro Ito | Beacon Communications K.k. | Account Supervisor |
| Kazuhiro Miwa | Beacon Communications K.k. | Account Executive |
| Masataka Saito | Tyo Camp-Kaz | Producer |
| Takashi Shinzawa | Tyo Camp-Kaz | Producer |
| Show Yanagisawa | The Directors Guild | Director |
| Yoshinori Okamura | Cinematographer | |
| Atsutoshi Ueno | D.o.p. | |
| Shiho Etori | Offline Editor/Narrator | |
| Kenichi Sasaki | Imagica | Online Editor |
| Takashi Fukushima | Mr. Music | Music |
| Naoko Minowa | Imagica | Mixer |
| Hajime Ehara | Se | |
| Mafumi Sato | Tyo Camp-Kaz | Producion Manager |
To promise it’s responsibility and the performance as the world’s No.1 security software. To activate consumers visit the stores and purchase Norton software.
We created a premium that is the “almighty divine security gadget”. This unique premium drew people to the mobile site where they registered by typing in their prayers and were immediately given a secret phone number they could call to find out which stores had this safeguarded gadget.
This divine security drew people to our store front, turning the boring retail environment into a power spot. In just its first week, the promotional product sold out, the average weekly sales went up 122% and viral video received just over 400,000 views.
We had it sanctified by a real Shinto priest. Thanks to the divine collaboration, the retail environment turned into a power spot, and protection for your pc has now acquired a spiritual level.