The Brief

Convey the pure joy of technology to people all over the world through Google Maps.

Describe how the promotion developed from concept to implementation

A new map service reconstructs the regular Google Maps into the retro user interface. It’s A fusion of April Fool’s prank video and actual user experience.

Describe the success of the promotion with both client and consumer including some quantifiable results

Achieved over 3 million YouTube views within a day. Became the No. 1 April Fool’s prank and ignited a global buzz. Activated users all over the world to access Google Maps.

Explain why the method of promotion was most relevant to the product or service

Google Maps 8-bit: A fusion of April Fool’s prank video and actual user experience. Product Teaser Video introduces the new map service that is developed only for NES, or Nintendo Entertainment System, as an April Fool's Day prank. Trial Version on Google Maps is actually launched. Google cloud server converts the regular map to 8-bit in real-time. Users all over the world can experience the 8-bit Maps on your personal computer.