Title | FACE BOOM! |
Brand | HONDA |
Product / Service | MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS |
Category | B01. Corporate Image & Information |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Sales Promotion/Advertising Agency: | DENTSU Tokyo, JAPAN |
2nd Sales Promotion/Advertising Agency: | KAIBUTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ryoichi Nakano | Dentsu Inc. | Creative Director |
Yusuke Kitani | Kaibutsu Inc. | Creative Director/Art Director |
Naoki Tanaka | Dentsu Inc. | Copywriter/Planner |
Mitsuhiro Ichiba | Dentsu Inc. | Agency Producer |
Roy Ryo Tsukiji | Birdman Inc. | Director |
Youichi Kanazawa | Birdman Inc. | Technical Director |
Nobuaki Arikata | Birdman Inc. | Flash Programmer |
Takeru Kobayashi | 29970 | Programmer |
Junichi Arakawa | Birdman Inc. | Cg Designer |
Masanobu Ishii | Kaibutsu Inc. | Designer |
Sanako Ukon | Kaibutsu Inc. | Designer |
Mery Hayama | Kaibutsu Inc. | Designer |
Shojiro Nakaoka | Bitztream | Sound Director |
Hiroki Ono | Aoi Advertising Promotion Inc. | Film Director |
Syunsuke Nakamura | Aoi Advertising Promotion Inc. | Film Producer |
Yoshihiro Asada | Aoi Advertising Promotion Inc. | Video Pm |
Takayuki Inase | Aoi Advertising Promotion Inc. | Video Pm |
Masafumi Maruyama | Dentsu Inc. | Account Executive |
Yoshifumi Nakagawa | Dentsu Inc. | Account Executive |
Since 2000, children’s decreased opportunities of contacts with cars have been considered as a big problem in Japan. So, at big exhibitions where many families visit, such as the motor show, we introduced a driving simulator where people can drive cars with expression on their faces. The driving simulator made possible for children to drive virtual cars without any handles or pedals. The simulator gave little children first time driving experience.
Our concept is "Have children drive for the first time with a smile on their face". We invented a world's first drive simulator with face recognition. We offered a SPECIAL FIRST EXPERIENSE between cars and children. We did a surprise exhibition of this machine along with other cars at a motor show where various media gathered.
Numerous smiles were created from the “little drivers” and those smiles spread to people at the event. Furthermore, the smiles went on the news and social networks, reaching over 100million families, promoting more people to visit the Honda both at the motor show. As a result, 200,000people visited the motor show in 3days, and also made many people to visit other events as well.
Honda, with its brand slogan “the Power of Dreams”, has been developing products with “creating the never before” as their motivation. And since the motor show is considered as the place to talk about the future, there was a need to present an experience where the visitors can feel the positive atmosphere to the future. Therefore, the “driving with expressions” interface was the ideal driving interface to tell the FUN spirit in Honda, since it automatically made the player smile.