| Title | GET THERE FASTER |
| Brand | WELLY WORLD CYCLE |
| Product / Service | DUCATI MULTISTRADA |
| Category | A06. Best Use of Digital Media in a Promotional Campaign |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
| Sales Promotion/Advertising Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Jeffery Orr | Tbwa \ Tequila Kuala Lumpur | Executive Creative Director |
| Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Creative Director |
| Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Associate Creative Director |
| Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Art Director |
| Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Copywriter |
| Travin Tan | Tbwa \ Tequila Kuala Lumpur | Web Designer |
| Michael Leong | Tbwa \ Tequila Kuala Lumpur | Web Designer |
| Joshua Rondilla | Tbwa \ Tequila Kuala Lumpur | Programmer |
| Dinesh Mohan | Tbwa \ Tequila Kuala Lumpur | Programmer |
| Brandon Wong | Studio 31 | Photographer |
| Brandon Wong | Studio 31 | Film Director |
| Stephanie Ooi | Tbwa \ Tequila Kuala Lumpur | Av Producer |
| Vincent Tja | Tbwa \ Tequila Kuala Lumpur | Av Producer |
| Aaron Cowie | Tbwa \ Tequila Kuala Lumpur | Account Management |
| Shaun Tay | Tbwa \ Tequila Kuala Lumpur | Account Management |
| Reservoir | Reservoir | Post Production |
The Welly World Cycle client gave the agency the task of highlighting the speed factor of its Ducati Multistrada bike range. Since the target audience spend most of their time surfing the internet, the agency went with internet activation and proposed a take-over digital ad on map search sites.
“Get there faster” was conceived to demonstrate the speed factor of Ducati Multistrada bikes. People in the map search site typed an address they wanted to get to and the Ducati digital ad took over. By the time the map appeared in 2 seconds, the Ducati blurb was already next to it with its “Get there faster” message which demonstrates how fast it is.
The site had received overwhelming hits and enquiries for test runs. Sales went up by 30% in the first month alone.
Since the target audience spend most of their time surfing the internet, the agency went with internet activation. The proposed take-over digital ad on map search sites demonstrates just how fast the product is - in the time for the results to appear, the Ducati blurb is already there.