| Title | THE MARTIAN EMBASSY |
| Brand | SYDNEY STORY FACTORY |
| Product / Service | SYDNEY STORY FACTORY |
| Category | A02. Best Use of Merchandising/In-Store Marketing |
| Entrant | WILL O'ROURKE Sydney, AUSTRALIA |
| Entrant Company: | WILL O'ROURKE Sydney, AUSTRALIA |
| Sales Promotion/Advertising Agency: | WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Revolver/Will O'rourke | Production Company | |
| The Glue Society | Creative Directors | |
| The Glue Society (Pete Baker) | Designer/Art Director | |
| Lava (Laboratory Of Visionary Architecture) | Architects | |
| Leilani Croucher | Will O'rourke | Production Manager |
| Josh Mullens | Will O'rourke | Head Of Projects |
| Michael Ritchie | Will O'rourke | Managing Director |
| Redwood Projects | Builder | |
| Derek Berents | Project Management | |
| Arup | Lighting And Acoustic Design | |
| Philips | Lighting | |
| Syntec | Sound |
To engage with visitors of The Sydney Story Factory, and sell a portfolio of 30 'Made on Mars' products that are on display at the Martian Embassy shop. And as a result of this, garner up to 15% of the money required for operational expenses. All the proceeds going towards the costs of running the Sydney Story Factory writing centre that operates in the rear of the space. Based on similar initiatives overseas we aim to raise 15%.
The Sydney Story Factory was originated to help young people with creative writing. They had been visiting students at their schools but they needed a permanent home which would act as a catalyst for change. A brand identity was required to tie everything together and inspire creativity. Our creative directors came up with the concept of the Martian Embassy, and then collaborated with our architects on the creation of a spacial design for the martian landscape. Off the back of these things the team created over 30 'Made on Mars' products and martian decor direct for the Red Planet. The permanent activation is open 6 days a week at 176 Redfern Street, Redfern.
Only in its early stages (the first month) the shop has sold over 20% of the 'Made on Mars' products on display. This has contributed to the Sydney Story Factory's success and a secondary revenue stream which assists in maintaining the position of the writing centre for years to come.
The Martian Embassy is the shop front for a creative writing centre for kids in an underprivileged area of Sydney. The students involved, their family and friends, and the people from the local Redfern community frequent this premises to get a glimpse of the spacial design of The Martian Embassy and what's it all about. At this time they are shown the 'Made on Mars' products that are for sale that can be sold to support the writing centre with proceeds going towards the running costs. Once in the space these visitors feel compelled to donate some funds towards the initiative and leave with their own Martian products.