Title | WALL |
Brand | KDDI CORPORATION |
Product / Service | AU BRAND GARDEN |
Category | A07. Best Use of Other Digital Platforms in a Promotional Campaign |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company: | PARTY Tokyo, JAPAN |
Sales Promotion/Advertising Agency: | PARTY Tokyo, JAPAN |
Name | Position |
---|---|
Naoki Ito/Hiroki Nakamura/Morihiro Harano/Qanta Shimizu/Masashi Kawamura | Creative Director/Technical Director |
Masanori Sakamoto | Art Director/Designer |
Daisuke Nakamura/Tomoyuki Tada | Technical Director |
Jyun Mitomo | Web Director |
Rumiko Nango/Kanako Nakagawa | Project Manager |
Appirits/Ken Murayama | Programmer |
Taku Ito | Producer |
PARTY | Creative Agency |
To increase the sales of the client, a fashion mall e-commerce for smartphone, in today's diverse fashion culture.
We created a platform called WALL. WALL is a "Social Selected Shop", where everyone can create their own online fashion boutique and make money. In the app, anyone can become a shop owner with a Wall where they can show what they want to sell. Consumer-to-consumer and democratic. It's the new way of promoting e-commerce.
Now we already have more than eight thousands of creative fashion boutiques on our platform which make money everyday. Beyond the original mission, we bring the new ECOSYSTEM to the fashion industry.
People's taste in fashion is diverse. No single shop is perfect for everyone. However, it would cost way too much to create stores each specialized for different tastes. WALL encourages consumers to sell their favorite fashion to the other consumers using the affiliate system. In this way, thousands of fashion boutiques with different tastes are now created on the platform voluntarily with less effort on the client.