The Brief

This is an integrated media campaign that promotes engagement by extending beyond manufacturing high-quality cars to enhancing the corporate image of Hyundai Motor Group as the lifetime partner of consumer.

Describe how the promotion developed from concept to implementation

Economic recession originated from Europe now has influenced the Korean economy. Due to high gas prices, a number of bus users has been increasing. We have sponsored concerts at bus stations to encourage and support bus riders' lives. And based on such great response, we have expanded the concert and performed on 5 buses, Bus Concert has been spread epidemically vis TV, new papers, E-book and facebook.

Describe the success of the promotion with both client and consumer including some quantifiable results

* High Consumer Engagement - 30,000 Facebook users became fans of the page in just 3 months. - Over 70% of user contents ratio on Facebook * Popular of the Digital Singles - The most downloaded single in real-time on Daum Music * Won the most number of awards at the 2011 KOREA ADVERTISING AWARDS(Innocean) - INTEGRATED G.P./FILM GODL / PROMOTION GOLD * Evaluated as a contivusou and consistent - Integrated media campaign of engagement, similar to the 'Gift Car'Campaign

Explain why the method of promotion was most relevant to the product or service

By such action, the customers have come to think of the Hyundai Motor Group as the companion of the life, not just another high quality car making company.