The Brief

The task was to attract more fans to listen to FM 96 Sport Radio. Because though Thai people are sport addicts, very few think of radio when they are searching ways to enjoy their beloved sports.

Describe how the promotion developed from concept to implementation

Use stadium as a medium to talk to sport lovers with the simplest approach “Sports Talk Bubble”. These talk bubbles have been placed in famous sport venues across Thailand to remind people that there is another way to get their sports thrills, FM 96 Sport Radio, when they cannot get to the event.

Describe the success of the promotion with both client and consumer including some quantifiable results

This campaign has elevated the visibility of FM 96 at the stadium and beyond, once the game is broadcasted live or reported on other outlets such as TV, newspapers, and social media. • Soaring numbers of listeners only 3 months after the campaign started. • Advertising revenue increased by 78% comparing to the same period last year.

Explain why the method of promotion was most relevant to the product or service

No matter how much people love sports, they cannot get to the stadium every time they want to. Therefore, this whole idea can help speak what FM 96 is about in the simplest way .right to these sport lovers reminding them that there is another efficient channel to enjoy live sport