Title | THE THANK YOU PROJECT |
Brand | FABER-CASTELL |
Product / Service | FABER-CASTELL ECO-SERIES |
Category | B02. Consumer Products |
Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Sales Promotion/Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Steve Back | Ogilvy/Mather Singapore | Chief Creative Officer |
James Daniels | Ogilvy/Mather Singapore | Executive Creative Director/Director |
James Yap | Ogilvy/Mather Singapore | Creative Director/Copywriter |
Ian Lee | Ogilvy/Mather Singapore | Creative Director/Art Director |
Shirley Tay | Ogilvy/Mather Singapore | Head Of Account Management |
Ping Lim | Ogilvy/Mather Singapore | Agency Producer |
Tim Knowles | Tim Knowles | Director |
Bevis Bowden | Cinematographer/Dop/Lighting/Cameraman | |
Allan Myles | Cinematographer/Dop/Lighting/Cameraman | |
Koon Lim | Editor | |
Iceberg Design | Iceberg Design | Editing Company/Post Production |
Fuse Audio | Fuse Audio | Sound Design/Arrangement |
Ivy Ong | Sales Manager | A.w. Faber-Castell (S) Pte Ltd |
As the world's largest maker of stationaries, Faber Castell needed to brand themselves green. To spearhead this objective, is Faber Castell's Eco-Series. Our job was to create awareness for it.
To launch the Eco-Series, we didn't talk about eco-friendly benefits. We needed a way to cut through the norm. So we got nature to thank people for using the Eco-Series.
It is a little known fact that Faber Castell has been green since 1978. They recycle 88% of their waste, a number of factories self-generate heat and electricity. They plant 2 million trees a year, creating a neutral carbon footprint. These are just some of their achievements. Regrettably, these successes are little known outside the company. Their green stories remain untold. Until now. The Thank You Project, using the Eco-Series, starts that conversation. With positive responses received, the campaign has opened doors for Faber Castell. Come 2013, they plan to launch part 2 of The Thank You Project.
To spread the message of thanks, we chose multiple channels. Outdoor posters let you enjoy the thank you. Exhibitions brought the thank you to the world. Through the web, you could even meet the trees. For a lucky few, they could take a thank you home. And a short film let us share the thank you everywhere.