| Title | FANTASY PHOTO BOOTH |
| Brand | FABER-CASTELL |
| Product / Service | MANGA PENS RANGE |
| Category | A02. Best Use of Merchandising/In-Store Marketing |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Sales Promotion/Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Steve Back | Ogilvy/Mather Singapore | Chief Creative Officer |
| James Daniels | Ogilvy/Mather Singapore | Executive Creative Director |
| James Procter | Ogilvy/Mather Singapore | Executive Creative Director |
| Jatinder Sandu | Ogilvy/Mather Singapore | Associate Creative Director/Copywriter |
| Elyn Wong | Ogilvy/Mather Singapore | Creative Group Head/Art Director/Typographer |
| Kairong Ku | Ogilvy/Mather Singapore | Art Director/Typographer |
| Adeline Siow | Ogilvy/Mather Singapore | Copywriter |
| Stephanie Lee | Ogilvy/Mather Singapore | Producer/Art Buyer |
| Shirley Tay | Ogilvy/Mather Singapore | Head Of Account Management |
| Ng Huimin | Ogilvy/Mather Singapore | Account Executive |
| Collateral Damage Studios | Illustrator |
The obective of the promotion was to introduce the Manga Range of Pens from Faber Castell to a new Customer base.
The idea was to promote the manga pens by literally showing people how quick, easy & fun it could be by Transforming normal people into manga heros.
The photo booth was an instant success with everyone who tried it. after receiving their manga comics, they blogged, tweeted and uploaded their pictures on Facebook. The word spread and the artist end up drawing 300 manga comics as around 500 people came down to try the booth.
Only by experiencing what manga pens could do first hand, is it possible for people to truly, appreciate and enjoy them.