The Campaign

Convey the pure joy of technology to people all over the world through Google Maps.

The Brief

Remind people the joy of exploring the world on a map.

Results

Promotion movie achieved over 3 million YouTube views within a day. People around the world rushed in to join the quest of the new frontier. Everyone shared their quests, and together, they discovered a new world.

Execution

Google Maps 8-bit: Google’s Cloud technology transforms in real-time the world map and landmarks into an adventurous 8-bit map and encourage users to quest the whole world like when they were curious children. Promotion Movie: We released a prank video that claimed, “8-bit Maps” was a trial version for the 1-thousand and fifty-fourth NES cartridge as a promotion.

The Situation

When Google Maps was launched 7 years ago, the sensational technology made users all over the world surprise. However, now Google Maps became a daily utility. Therefore, Google needed to re-branding and provide global users with the pure joy of maps, the exploration of the world.