Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
CONNECTING LIFELINES
HONDA MOTOR
INTERNAVI		 DENTSU Tokyo JAPAN
Short List
A02 Best Use of Social Media
BYO CUP DAY
7-ELEVEN
SLURPEE		 LEO BURNETT Melbourne AUSTRALIA
Short List
HATSUNE MIKU
GOOGLE
GOOGLE CHROME		 HAKUHODO Tokyo JAPAN
Silver
WHY THIS KOLAVERI DI
SONY MUSIC ENTERTAINMENT INDIA
WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3		 JACK IN THE BOX WORLDWIDE Mumbai INDIA SONY MUSIC DIGITAL MARKETING TEAM
Mumbai
 INDIA
Bronze
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT		 PROXIMITY BEIJING CHINA

Gold Spike
SURPRISE FOR FIRST MOTHER’S DAY
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY		 VITAMINE Shanghai CHINA
Short List
A03 Best Use of Live Events and/or Celebrity Endorsement
THE FUKUSHIMA CONFERENCE
CITIZENS OF FUKUSHIMA PREFECTURE
CONFERENCE		 FLEISHMAN-HILLARD JAPAN Tokyo JAPAN FLEISHMAN-HILLARD JAPAN
Tokyo
 JAPAN
Short List
MANLAND
IKEA AUSTRALIA
CRECHE FOR MEN		 ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Silver
BYO CUP DAY
7-ELEVEN
SLURPEE		 LEO BURNETT Melbourne AUSTRALIA
Bronze
OSTEOCESSORIES
PERWATUSI
OSTEOPOROSIS AWARENESS		 JWT Jakarta INDONESIA
Short List
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION
HEALTH PROMOTION FOUNDATION		 OGILVY & MATHER Bangkok THAILAND

Gold Spike
STEAL BANKSY
ART SERIES HOTELS
ART SERIES HOTELS		 NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
CROSSING THE ICE
SONY
SONY BLOGGIE		 NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
PEDIGREE UNDERDOG DAY
MARS PETCARE
PEDIGREE DOG ADOPTION		 WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
 AUSTRALIA
Short List
THE COKE HUG MACHINE
THE COCA-COLA COMPANY
COCA-COLA		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
A WORLD WITHOUT PETROL
NISSAN AUSTRALIA
NISSAN LEAF		 WHYBIN\TBWA Melbourne AUSTRALIA
Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES
TIGER BISCUITS		 ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
A04 Best Use of Sponsorship
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES		 LEO BURNETT Melbourne AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP		 WHYBIN\TBWA GROUP Sydney AUSTRALIA
Silver
A05 Best Launch or Re-Launch
BRAINYAPP AND FOODSWITCH
BUPA HEALTH FOUNDATION AND BUPA
SMARTPHONE APPS LAUNCH CAMPAIGN		 PORTER NOVELLI SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
Short List
THE MAKING OF AN ULTRA LAUNCH
LENOVO
IDEAPAD U SERIES ULTRABOOKS		 KETCHUM Hong Kong HONG KONG KETCHUM
Hong Kong
 HONG KONG
Short List
HOW WE LAUNCHED A NEW BEER, WITHOUT A BEER
CASELLA
ARVO		 ANALOGFOLK Sydney AUSTRALIA
Short List
NEW STAR OF INDIA
NISSAN INDIA
NISSAN MICRA		 FLEISHMAN-HILLARD INDIA Mumbai INDIA FLEISHMAN-HILLARD INDIA
Mumbai
 INDIA
Short List
A06 Best Use of Media Relations
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE		 THE MONKEYS Sydney AUSTRALIA SYDNEY OPERA HOUSE
 AUSTRALIA
Short List
A FOUR-WHEELER BUT NOT A CAR
BAJAJ AUTO
AUTOMOBILE		 KETCHUM SAMPARK Mumbai INDIA KETCHUM SAMPARK
Mumbai
 INDIA
Short List
BRAINYAPP AND FOODSWITCH
BUPA HEALTH FOUNDATION AND BUPA
SMARTPHONE APPS LAUNCH CAMPAIGN		 PORTER NOVELLI SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
Short List
B01 Consumer Products
MANLAND
IKEA AUSTRALIA
CRECHE FOR MEN		 ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Bronze
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER		 COLENSO BBDO Auckland NEW ZEALAND
Short List
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION		 BBDO INDIA Mumbai INDIA
Bronze
INSIGHT
SAMSUNG ELECTRONICS
SAMSUNG CAMERA		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
WE ARE EXPLORERS
LEVI STRAUSS & CO.
DENIZEN JEANS		 JWT SHANGHAI CHINA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP		 WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
 AUSTRALIA
Bronze
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT		 PROXIMITY BEIJING CHINA
Short List
B02 Consumer Services
GOOD ENERGY TAXI
MERCURY ENERGY
MERCURY GOOD ENERGY TAXI		 TBWA\DIGITAL ARTS NETWORK Auckland NEW ZEALAND
Short List
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC
SOLAR ENERGY SOLUTIONS		 DENTSU Tokyo JAPAN
Bronze
B03 Corporate Reputation
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE		 THE MONKEYS Sydney AUSTRALIA SYDNEY OPERA HOUSE
 AUSTRALIA
Short List
MINUS ONE PROJECT
SAMSUNG
SAMSUNG PRINTERS		 CHEIL WORLDWIDE Gurgaon INDIA
Silver
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG ADOPTION		 WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
 AUSTRALIA
Short List
THE OFW PROJECT
THE COCA-COLA EXPORT CORPORATION
COCA-COLA		 McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES
TIGER BISCUITS		 ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Bronze
B04 Non-Corporate
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS
PUBLIC SERVICE		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
DREAMS NEVER GET OLD
HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION / JT TOBACCO INTERNATIONAL
CHARITY DONATION		 INSPIRE ACTIVATION Taipei CHINESE TAIPEI PLANET PUBLIC RELATIONS
Tapei City
 CHINESE TAIPEI
Short List
HAIR FOR HOPE
CHULABHORN HOSPITAL
CANCER PATIENTS DEPARTMENT		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver
C01 Best Integrated Campaign Led by PR
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION		 BBDO INDIA Mumbai INDIA
Bronze
YOU SHAVE.I SHAVE.
P&G
GILLETTE FUSION		 BBDO INDIA Mumbai INDIA
Short List
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG ADOPTION		 WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
 AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP		 WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
SLEEP WELL TO BE A DRAGON
P&G
PAMPERS DIAPERS		 PORTER NOVELLI CHINA Beijing CHINA PORTER NOVELLI CHINA
Beijing
 CHINA
Short List
THE SECRET IDOL
EZAKI GLICO
ICE NO MI		 ENGINE FILM Tokyo JAPAN
Silver
PACQUIAO POSITIVE
PEPSICO
STING ENERGY DRINK		 DDB PHILIPPINES Taguig City THE PHILIPPINES
Bronze