BACKSEAT DRIVER
Gold Spike
| Title | BACKSEAT DRIVER |
| Brand | TOYOTA MOTOR SALES AND MARKETING |
| Product / Service | TOYOTA |
| Category | A04. Mobile Games |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising Agency: | PARTY Tokyo, JAPAN |
Credits
| Name | Position |
|---|---|
| Naoki Ito/Morihiro Harano/Qanta Shimizu/Hiroki Nakamura/Masashi Kawamura | Creative Director/Technical Director/Art Director |
| Takayuki Sugihara (roughark)/PARTY | Designer |
| Nao Tokui (Qosmo)/PARTY | Programmer |
| Rie Fujinaka (noppo) | Pictogram Designer |
| Yoshiyuki Odajima | 3D Designer |
| PARTY/Seiichi Saito (Rhizomatiks) | Producer |
| Tomoko Kataoka (Manual of Errors Artists)/Yu Yamaguchi (Manual Of Errors Artists) | Sound Design |
| Engine Plus | Movie Production |
| PARTY | Creative Agency |
Brief Explanation
Backseat Driver is the first digital toy from ToyToyota. It's an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The 'Backseat Driver' offers the passenger a new way to enjoy driving.