| Title | NRMA BUS SHELTER |
| Brand | INSURANCE AUSTRALIA GROUP |
| Product / Service | NSW COMPREHENSIVE CAR INSURANCE |
| Category | A06. Integrated Mobile Campaigns |
| Entrant | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Entrant Company: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Advertising Agency: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Matty Burton | Whybin\tbwa Sydney | Executive Creative Director |
| Dave Bowman | Whybin\tbwa Sydney | Executive Creative Director |
| Gavin Mcleod | Whybin\tbwa Sydney | Creative Director |
| Russ Tucker | Whybin\tbwa Sydney | Digital Creative Director |
| Asheen Naidu | Whybin\tbwa Sydney | Creative Group Head |
| Dave Brady | Whybin\tbwa Sydney | Creative Group Head |
| Craig Brooks | Whybin\tbwa Sydney | Art Director |
| Tammy Keegan | Whybin\tbwa Sydney | Copywriter |
| Hannes Ciatti | Whybin\tbwa Sydney | Digital Art Director |
| Lewis Benge | Whybin\tbwa Sydney | Creative Technologist |
| Michael Mcglynn | Whybin\tbwa Sydney | Creative Technologist |
| Peter Chen | Whybin\tbwa Sydney | Digital Design Director |
| Evan Clements | Whybin\tbwa Sydney | Digital Producer |
| Serena Ryan | Whybin\tbwa Sydney | Digital Account Director |
| Bryony Marks | Whybin\tbwa Sydney | Account Director |
Where and how the work is used: We did it in two phases. Phase1: We ran interactive ‘Opinionator’ metrolites to find out which parts people thought were the most important. Phase 2: We then took the most popular parts, car stereos, and turned them into fully interactive bus stops. We installed custom stereos, with real speakers, in high-traffic bus shelters around Sydney. By scanning QR codes, commuters could control the playlist and speakers on their mobiles. From there, they were directed to our mobile site where they could discover which parts of their own cars weren’t covered by their current insurer and call for a quote.