Brief Explanation

BRIEF FROM THE CLIENT The brief from our client focused on their desire to encourage more of their target audience to sign up as temporary workers. These are youngsters in their twenties who prefer to use mobile phones over computers. CHALLENGE We aimed to get the target audience to positively empathize with what advantages a temporary working position would bring them (such as that they won't require long working hours and would provide more personal free time). IDEA We designed an interactive film for smartphones that get the users to experience and personalize temporary work through a Facebook ID. The user's information from Facebook is incorporated into the film. A blissful future of the user who has become a temporary worker who doesn't require long working hours, thus getting more free time for themselves is illustrated throughout the film. EXECUTION To get the user to directly empathize with temporary work, the film's story is set in an mobile SNS timeline. We designed the "Timeline of the User's future transactions" "Comments from Friends" and "Changes in the User's Profile" to make the story progress. The cast of the love interest in the film changes according to the user's sexual orientation. Friends praise the user for their success as a temporary worker. Many send a "Good Job!" message. Working as a temporary worker gets the user to attend get-together parties. Their friends praise them for that as well. The user also enjoys more time for hobbies as well as growth in relationships by getting more free time to go on dates after work and interact with their friends. RESULT The mobile website, which recognizes the advantages of temporal work to our target audience has been receiving many visitors since its launch this January. It is also enthusing visitors to sign up for temporary work. As the website can be accessed easily through a familiar portable device such as the smartphone, the film has been enjoyed not only by individuals on their own but also by audiences consisting multiple people. *Please experience the English version of the website for better evaluation. *Due to licensing reasons, this will require the following ID and password. Sorry for the inconvenience. http://preview-goodjob.pxgrid.net/mobile/gjm/en/ ID:gjm PW:003022