Brief Explanation

<Background> 75 percent of Japan's salaried men are so thoroughly exhausted from work that they end up dozing on the trains and leaning on neighboring passengers. For them, the train serves as their "Second Bed", while greatly causing discomfort for their fellow commuters. <Solution> But Guronsan, the Japanese energy drink has come up with a unique solution that fits right in the breast pocket: the world's first "Stop Leaning Alarm Application"! Just switch on the app and slide it into your breast pocket, and it'll use your smartphone gyroscope to alert you right before you tilt over onto your neighbor's shoulder. Just when exhaustion is at its peak, the app kicks in and helps signal the need for an energy drink. <Results> By developing a service that can be used daily by commuters, Guronsan has succeeded in uncovering the perfect occasion for realizing the necessity of an energy drink. The app has already had over 200,000 downloads, that means getting enormous endorsers and singlehandedly extending Guronsan's reach to new users rapidly soaring to number one free utility app on the AppStore. It has even drawn great TV and media attention as a useful workers' tool (receiving the equivalent of $1.5 million in advertising). Sales rose by 30 percent within 3 months of launch.