| Title | CHECK-IN CHANCE |
| Brand | UNIQLO |
| Product / Service | UNIQLO |
| Category | A01. Mobile Websites and Web Applications |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuomi Goto | Dentsu.inc | Copy Writer |
| Harima Junichi Shintaro Tagashira | Copy Writer | |
| Shintaro Tagashira | Art Director | |
| Im Jeong-Ho | Art Director | |
| Yu Watanabe | Art Director | |
| Natsuki Matsuura | Dentsu.inc | Planner |
| Shinsaku Ogawa | Dentsu Tec Inc | Planner |
| Shinsaku Ogawa | Dentsu Tec Inc | Agency Producer |
| Ryo Nagasawa | Agency Producer | |
| Yuichi Hagiwara | Project Manager | |
| Gyosei Okada | Project Manager | |
| Naoko Amada | Project Manager | |
| Yuichi Hagiwara | Director | |
| Keigo Anan | Desiner | |
| Hiroka Hasegawa | Assistant Desiner | |
| Hidekazu Hayashi | Tecnical Director/Flash Developer | |
| Atushi Tsukada | Account Exective | |
| Takahumi Yamaguchi | Creative Management Director | |
| Chika Takabayashi | Creative Management Director | |
| Yutaka Hosoi | Creative Management Director |
BRIEF Mission was to execute a campaign which not only creates buzz on the internet but also to ensure that people to come to UNIQLO's once-yearly major sale. SOLUTION Idea was to turn "check -in" into an entertainment. A mechanism was designed so that shoppers could check into any of the 859 UNIQLO stores in JAPAN during the sale. Check- in were originally just for yourself or for sharing with friends. Though this mechanism, check- in by all who came to UNIQLO were made visible as entertainment. The excitement at individual stores were combined to be become a giant festival encompassing all stores. Users could win a coupon to be used during the sale only. This augmented check-in participation and traffic to stores. RESULT A total of 202.479 people checked in as a result. The website garnered 10.000 Likes. Total sales came to over 22 billion Japanese yen for three days. This was double the amount of sales of the previous year's sale. Number of store visitors and sales both recorded historic high.