| Title | SONIC VISION |
| Brand | SEGA AUSTRALIA |
| Product / Service | SONIC THE HEDGEHOG |
| Category | A04. Mobile Games |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising Agency: | JWT SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Angus Hennah | Jwt Sydney | Ecd |
| Mark Harricks | Jwt Sydney | Ecd |
| Ashadi Hopper | Jwt Sydney | Cd |
| Ed James | Jwt Sydney | Copywriter |
| Laurie Geddes | Jwt Sydney | Copywriter |
| Michael Malherbe | Jwt Sydney | Art Director |
| Millipede | Millipede | Design Company |
| Daniella Gillis | Jwt Sydney | Interactive Producer |
| Scott Portelli | Jwt Sydney | Interactive Producer |
| Daniella Adams | Jwt Sydney | Digital Designer |
| Michael Kleinman | Jwt Sydney | Digital Designer |
To celebrate Sonic The Hedgehog's 25th Anniversary, we created a new Sonic title for Australian fans. Working with SEGA Japan, we developed Sonic Vision - an Augmented Reality game that transformed Sonic into a real world experience that fans could play across Australia using their iPhone. We turned outdoor posters & stickers into rings by embedding augmented reality markers ('glyphs') into each poster design. Players located the rings using the in-app map & GPS to reveal the rings locations. Players earned 5000 points per ring with difficult to access locations rewarding players with 50,000 points.