Brief Explanation

background: E-Shun is a travel accident insurance service which is sold online and lunched by Tai Kang Life Insurance Company, this insurance is very flexible, it not only can insure the long-haul travel, but also insures daily short trip, and the lowest price is $ 0.5. Clients can customize the service on requirements. However, people generally do not pay attention to E-shun travel insurance. Mission Increase clients’ awareness of insured daily travel so that E-shun will be got more attention. Idea： We put the information of E-shun in daily environment, and choose the place that people take for granted where not possible to be an accident to place the graphic QR Code in order to attract people’s curious. When the pedestrian's approaching, the LBS apps in mobile will remind the nearest location of QR codes, and they will find out and be attracted by it. After scanning the QR codes, they will see a little humor accident has occurred at the place.And then, clients will experience the convenience of purchasing insurance online. Result： During this event, the total scanning numbers of the QR reached 4 million; video was forwarded 200,000 times; the key word “E Shun” had a increasing in searching in the search engine by 15 percent; more importantly, we got the results of 300，000 orders from online shop , and caused a very wide range of social concerns.