| Title | TIME TRAVEL IN KYOTO |
| Brand | CENTRAL JAPAN RAILWAY |
| Product / Service | TOKAIDO SHINKANSEN |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Naotooiwa | Dentsu.inc | Creative Director |
| Megumiota | Writer | |
| Rintaroshimohama | Dentsu.inc | Art Director |
| Hirokitakasaki | Dentsu.inc | Agency Producer |
| Motoiyuki | Illustrator | |
| Kazuhisasuzuki | Agency Producer | |
| Koichiromiyoshi | Director | |
| Mihokoirie | Director | |
| Katsujitakasaki | Photographer | |
| Takeshifukuda | Agency Producer | |
| Daisukekobeyashi | Agency Producer | |
| Yukonishimura | Designer | |
| Akimitsumorimoto | Director | |
| Bottlecube Inc. | Production Company |
Brief To encourage younger tourists to visit Kyoto during the autumn leaves season. Solution An iPhone application “Time travel in Kyoto” which lets you enjoy past and present autumn seasons in Kyoto. When use this application, a map of Kyoto covered with colorful leaves appears on the screen.The user will find Kyoto’s historical heritages that can be viewed today, as well as those that have been destroyed. The user can travel through space and time. This experience gives user to know how beautiful Kyoto was and now. The art direction is based on the historical 16th-century painting, ‘Views in and around the City of Kyoto’.If you tap on the temples or shrines, you can view breathtaking pictures of the sight on your iPhone.