Brief Explanation

Turquoise Cottage, a high-end bar in New Delhi, India, wanted to make their patron’s experience fun, engaging and responsible while increasing brand visibility. We decided to turn things around a bit, and, instead of the usual admittance stamp, we gave them a QR code. The Buddy Stamp became their best friend with time-specific information from bar discounts, to call-a-cab services and hangover tips the morning after. 85% of smartphone users in the club opted for the Buddy Stamp, which also translated into higher bar sales. The exercise generated immense buzz for Turquoise Cottage in social and traditional media worldwide.