| Title | PAUL (THE ORACLE) IS BACK! |
| Brand | KIA MOTORS |
| Product / Service | SORENTO |
| Category | A04. Mobile Games |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising Agency: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| T.h Yoon | Kia Motors China | General Manager |
| D.k Kim | Kia Motors China | Vp/Marketing Dept |
| J.l Jin | Kia Motors China | Manager/Marketing Dept |
| Y.m Zhou | Kia Motors China | Associate/Marketing Dept |
| Jun Lee | Innocean Worldwide China/Shanghai | Group Account Director |
| Jay H. Kim | Innocean Worldwide China/Shanghai | Campaign Director |
| Vicky Kim | Innocean Worldwide China/Shanghai | Campaign Manager |
| Joongho Chu | Innocean Worldwide China/Shanghai | Campaign Executive |
| Johnston Lee | Elead Mobile Advertising | General Manager |
| Eco Yu | Elead Mobile Advertising | Designer |
| Zhen Wang | Elead Mobile Advertising | Project Manager |
| Daniel Brian | Beijing Jinxixin Network Technology | General Manager |
This application was for EURO 2012. Once downloaded application, users entitled to use cyber-coins called S-Point. They bet on the team they wish to win, either gained or lost points depending on match results. One who gains the highest S-points by end of final game gets prize as free trip to winning country. We set-up some other ways to gain S-points; scanning the QR code in micro-sites or 62 KIA showrooms nationwide & sharing game-related posts on users' Weibo. We got result as below; * + 800,000 downloads in total. ; 530,000 in Smart phone version 530,000 / 270,000 in PC version * + 530,000 downloads made by smart-phone in 5 weeks ; Most downloaded game application within a month in auto category in China * + 305,000 game related re-posts created by users * + 100,000 users followed KIA official Weibo during this campaign ; 350% fan growth in total & 3,090% daily growth compared to before this campaign * + 850,000 people visited showrooms or event-sites