Brief Explanation

Background: Yili, the Inner-Mongolia-based leading dairy products manufacturer in China, has launched a new set of Milk beverage product named after the added grain in the milk as GULI, which sounds like ENCOURAGEMENT in Chinese. we imply this homonyms as a new concept for this campaign. Insight: Everyone needs exclusive encouragement! Solution: We launched a website where browsers can record video or audio clips via their webcam and generate a QR code and a auth code automatically afterwards. We also reserved code zoon for them to draw their specific QR and auth codes onto the Tetra pak box of GULI, They can draw the codes and give it as gift to the one they want to encourage. By spreading the information that GULI is a good way for encouragement, we've enriched the product's concept, and let our potential customers to bear in mind that when you want to GULI(encourage) someone, you can give her/him a GULI.