Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Mobile Websites and Web Applications
MUSIC CITY
TELEKOM MALAYSIA
HYPPTUNES
DRAFTFCB Kuala Lumpur MALAYSIA
Short List
FILE SHARE PRINTER
FUJI XEROX
FILE SHARE PRINTER
DENTSU Tokyo JAPAN
Bronze
A02 Mobile Applications and other Downloadable Tools
KOI-KURU
BEAMS
KOI-KURU
DENTSU Tokyo JAPAN
Short List
STOP LEANING ALARM APPLICATION
LION CORPORATION
GURONSAN
DENTSU Tokyo JAPAN
Bronze
JB HI-FI NOW
JB HI-FI
JB HI-FI NOW
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
Bronze
LESS PLANNING, MORE PLAYING
NESTLÉ
MILO MATCH-UP IPHONE APPLICATION
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
MOON JUMP
KODANSHA
SPACE BROTHERS
PARTY Tokyo JAPAN
Short List
A GOOD BUTTON
THE HONG KONG SOCIETY FOR REHABILITATION
THE HONG KONG SOCIETY FOR REHABILITATION
McCANN WORLDGROUP Hong Kong HONG KONG
Short List
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze
RAPID RESCUE
SINGAPORE RED CROSS SOCIETY
RED CROSS
JWT SINGAPORE SINGAPORE
Silver
STORIES UNBOUND
MELBOURNE WRITERS FESTIVAL
2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
Short List
TIPOFF
CORLISON
OKAMOTO
TBWA\DIGITAL ARTS NETWORK Singapore SINGAPORE
Short List
THE PERFECT LAGER PROJECT
CASELLA
ARVO
ANALOGFOLK Sydney AUSTRALIA
Silver
WALL
KDDI CORPORATION
AU BRAND GARDEN
PARTY Tokyo JAPAN
Silver
A04 Mobile Games
CAR PARK CHALLENGE
INSURANCE AUSTRALIA GROUP
NSW COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze
BACKSEAT DRIVER
TOYOTA MOTOR SALES AND MARKETING
TOYOTA
PARTY Tokyo JAPAN

Gold Spike

A06 Integrated Mobile Campaigns
MAKE TV
SONY
MAKE.BELIEVE
PARTY Tokyo JAPAN
Grand Prix
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Silver
FLYING BOOK
AMWAY (THAILAND)
AMWAY ONE BY ONE
OGILVY & MATHER Bangkok THAILAND
Bronze
SUNNY SALE
EMART
EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze