Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food Products
BEIJING DUCK
T.C. PHARMACEUTICAL INDUSTRIES / SUNSNACK
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND I AM GOOD Bangkok THAILAND
Bronze Spike
DOWNWARD
CADBURY ADAMS / DENTYNE ICE
McCANN WORLDGROUP Bangkok THAILAND FABRUARY THIRTY Bangkok THAILAND
Gold Spike
BOXER
DUTCH MILL COMPANY / DUTCH MILL SMOOTHIE
OGILVY & MATHER Bangkok THAILAND PHENOMENA Bangkok THAILAND
Bronze Spike
A02 Beverages - Alcoholic & Non-Alcoholic
IT'S A LONG STORY
DIAGEO / BULLEIT BOURBON
LEO BURNETT SYDNEY AUSTRALIA RESOLUTION DESIGN Sydney AUSTRALIA
Silver Spike
CATFISH
DIAGEO / BUNDABERG RED
LEO BURNETT SYDNEY AUSTRALIA REVOLVER Sydney / PSYOP Los Angeles AUSTRALIA / USA
Silver Spike
IMPORTANT MAN
DIAGEO AUSTRALIA / JOHNNIE WALKER
LEO BURNETT SYDNEY AUSTRALIA STATION FILM Los Angeles USA
Silver Spike
A03 Home Furnishing, Appliances, Maintenance & Household Products
WITH 10 YEARS OF LIFE
TOSHIBA CORPORATION / TOSHIBA LED BULBS
DENTSU Tokyo JAPAN PARADISE CAFE Tokyo JAPAN
Gold Spike
SET FREE
UNILEVER / OMO
DLKW LOWE London UNITED KINGDOM OUTSIDER London UNITED KINGDOM
Gold Spike
FASHION INDUSTRY EXPOSED
LG ELECTRONICS / KOMPRESSOR PLUS VACUUM
GEORGE PATTERSON Y&R Sydney AUSTRALIA PLAZA FILMS Sydney AUSTRALIA
Short List
BACK TOGETHER
PIDILITE INDUSTRIES / FEVIKWIK ADHESIVE
OGILVY & MATHER Hong Kong HONG KONG HIGH SPEED Hong Kong HONG KONG
Bronze Spike
CORRUPTION
MORPHY RICHARDS / JUICERS
CONTRACT ADVERTISING INDIA Mumbai INDIA CODE RED FILMS Mumbai INDIA
Silver Spike
REPRODUCING
I.P.TRADING / VIXOL PLUS
McCANN WORLDGROUP Bangkok THAILAND PHENOMENA Bangkok THAILAND
Bronze Spike
A04 Consumer Electronics
WHAT DOES YOUR MIND SEE
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA ADDICT MEDIA FILMS Seoul SOUTH KOREA
Grand Prix
SCREEN STORY
SONY / MAKE.BELIEVE
PARTY Tokyo JAPAN GEEK PICTURES Tokyo JAPAN
Bronze Spike
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
SLEEPING
MANDOM CORPORATION / GATSBY
DENTSU KANSAI Osaka JAPAN AOI ASIA INDONESIA Jakarta INDONESIA
Short List
POUND
BAYER PHILIPPINES / SARIDON HEADACHE RELIEF
BBDO GUERRERO Makati City THE PHILIPPINES POSTMANILA Makati City THE PHILIPPINES
Gold Spike
STAMP
BAYER PHILIPPINES / SARIDON HEADACHE RELIEF
BBDO GUERRERO Makati City THE PHILIPPINES POSTMANILA Makati City THE PHILIPPINES
Gold Spike
WASH
BAYER PHILIPPINES / SARIDON HEADACHE RELIEF
BBDO GUERRERO Makati City THE PHILIPPINES POSTMANILA Makati City THE PHILIPPINES
Gold Spike
A08 Cars & Automotive Services
MEMORIES
VOLKSWAGEN / VW JETTA
DDB Sydney AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Silver Spike
CROSS COUNTRY
VOLKSWAGEN / VW TIGUAN
DDB Sydney AUSTRALIA SOMA FILMS Sydney AUSTRALIA
Silver Spike
A09 Retail Outlets, Fast Food Outlets & Restaurants
FAMILY BIRTHDAY
GAZAL / TRADE SECRET
BASHFUL Sydney AUSTRALIA BRILLIANT FILMS Sydney AUSTRALIA
Short List
IKEA HAVE A GO
IKEA / FURNITURE STORE
THE MONKEYS Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Bronze Spike
OTONA TSUTAYA
CULTURE CONVENIENCE CLUB CO.,LTD. / TSUTAYA, THE DVD RENTAL SHOP
ROBOT COMMUNICATIONS Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo * JAPAN
Silver Spike
TAXI
KYORAKU SAKAE DEVELOPMENT / SUNSHINE SAKAE
ADK JAPAN Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
Gold Spike
STAYING UP
McDONALD'S NEW ZEALAND / McDONALD'S
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND REVOLVER Sydney AUSTRALIA
Silver Spike
SAMURAI
ZENIYA HONTEN / PAWNSHOP
T&E Fukuoka JAPAN
Bronze Spike
MADAME
ZENIYA HONTEN / PAWNSHOP
T&E Fukuoka JAPAN
Bronze Spike
ROCKER
ZENIYA HONTEN / PAWNSHOP
T&E Fukuoka JAPAN
Bronze Spike
A10 Sports, Entertainment, Travel & Leisure
THE POTATO PEELERS
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
CLEMENGER BBDO MELBOURNE AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
Silver Spike
WHAT'S WITH THE CHIHUAHUA?
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA GODS & MONSTERS Melbourne AUSTRALIA
Short List
IPL-CARNIVAL
BCCI / IPL
BANG BANG FILMS Mumbai INDIA BANG BANG FILMS Mumbai / B-REEL Stockholm * INDIA / SWEDEN
Short List
A11 Publications & Media
MUMBAI MIRROR - I AM MUMBAI
BENNETT, COLEMAN & CO. / THE TIMES OF INDIA
TAPROOT INDIA Mumbai INDIA RDP INDIA Mumbai INDIA
Silver Spike
CLEAVAGE
STAR GROUP - SATELLITE TELEVISION ASIAN REGION LIMITED / FOX MOVIES
TAPROOT INDIA Mumbai INDIA ASYLUM FILMS Mumbai INDIA
Bronze Spike
A12 Financial Products & Services
THE MOMENT
BUPA / BUPA HEALTH INSURANCE
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER Sydney / ANIMAL LOGIC Sydney AUSTRALIA
Silver Spike
LIFE CYCLE
MEDIBANK / HEALTH INSURANCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Gold Spike
DAD&SON
BANGKOK BANK / BUALUANG KID
BBDO PROXIMITY THAILAND Bangkok THAILAND PHENOMENA Bangkok THAILAND
Short List
ICE CREAM
CATHAY LIFE INSURANCE / LIFE INSURANCE
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI BLUE MOON FILMS Taipei CHINESE TAIPEI
Short List
UMBRELLA
CATHAY LIFE INSURANCE / LIFE INSURANCE
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI BLUE MOON FILMS Taipei CHINESE TAIPEI
Short List
A14 Commercial Public Services
MAY CAUSE DROWSINESS
Japan Registry Services Co. / .JP DOMAIN
PARADISE CAFE Tokyo JAPAN PARADISE CAFE Tokyo * JAPAN
Gold Spike
SOLDIER
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DEVELOPMENT / SUTD WOMEN'S CAMPAIGN
GOODFELLAS Singapore SINGAPORE SHOOTING GALLERY ASIA Singapore SINGAPORE
Short List
THE EXORCIST
GENERAL DOCTORS 2000 / TREATMENT
MONDAY Bangkok THAILAND PORJAI FILM Bangkok THAILAND
Short List
ALWAYS ON - SASHA
3 - HUTCHISON INDONESIA / ALWAYS ON MOBILE INTERNET
PANTAREI COMMUNICATIONS Jakarta INDONESIA INDIKA PICTURES Jakarta INDONESIA
Short List
TANJORE
GOOGLE / GOOGLE CHROME
BBH INDIA Mumbai INDIA STUDIO EEKSAURUS Mumbai INDIA
Silver Spike
A15 Corporate Image
TIME SLIP FAMILY
LION CORPORATION / CORPORATE
DENTSU Tokyo JAPAN OCTaVE Tokyo JAPAN
Silver Spike
HANDS
PETRONAS / PETRONAS
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA CHILLI PEPPER FILMS Petaling Jaya MALAYSIA
Short List
A16 Public Service, Charity & Fund Raising
BOOKS SHAPE YOU
NEW ZEALAND BOOK COUNCIL / NEW ZEALAND BOOK COUNCIL
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE BOX
ODYSSEY HOUSE / DRUG & ALCOHOL REHABILITATION
GEORGE PATTERSON Y&R Melbourne AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Bronze Spike
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION / HEALTH PROMOTION FOUNDATION
OGILVY & MATHER Bangkok THAILAND SONGMUE Bangkok THAILAND
Silver Spike
FLYING OBJECTS
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND FINCH Auckland NEW ZEALAND
Bronze Spike
'TOOLS OF DESTRUCTION'
ACRES / CAMPAIGN AGAINST SHARK'S FIN
OGILVY & MATHER SINGAPORE SINGAPORE COALITION Singapore / STUDIO ON THIRD AVE Singapore SINGAPORE
Gold Spike
DEADMAN TALKING
CONSUMER EDUCATION RESEARCH CENTRE / PUBLIC SERVICE
DDB MUDRA GROUP Mumbai INDIA 7 FILMS Mumbai INDIA
Silver Spike
B01 Internet Film
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION / HEALTH PROMOTION FOUNDATION
OGILVY & MATHER Bangkok THAILAND SONGMUE Bangkok THAILAND
Silver Spike
INSTANT ON STAGE
ACER / ULTRABOOK
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
Bronze Spike
DIANNE'S STORY
AUSTRALIAN GOVERNMENT DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND IN / CARE AWARE
McCANN MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS MELBOURNE AUSTRALIA
Silver Spike
MARTIN'S STORY
AUSTRALIAN GOVERNMENT DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND IN / CARE AWARE
McCANN MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS MELBOURNE AUSTRALIA
Silver Spike
THUMB
DIGI TELECOMMUNICATIONS / INTERNET/DEVICES
NAGA DDB MALAYSIA Selangor MALAYSIA THINK TANK Kuala Lumpur / MIRAGE POST Kuala Lumpur MALAYSIA
Short List
OMAMORY
SYMANTEC JAPAN / NORTON INTERNET SECURITY
BEACON COMMUNICATIONS Tokyo JAPAN TYO CAMP KAZ Tokyo JAPAN
Short List
MOREING
KRAFT / BOOST
DROGA5 SYDNEY AUSTRALIA REVOLVER Sydney AUSTRALIA
Silver Spike
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE AUSTRALIA
EURO RSCG AUSTRALIA Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
Short List
PICANTO NAIL ART ANIMATION
KIA MOTORS / PICANTO
INNOCEAN WORLDWIDE Seoul SOUTH KOREA MUSEUM FILM Seoul SOUTH KOREA
Short List
A DOG YOUR FAMILY
KOREAN ANIMAL WELFARE ASSOCIATION / ANIMAL CHARITY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA DONALD SYRUP Seoul / EGGAND PRODUCTION Seoul SOUTH KOREA
Bronze Spike
SIMON ANDERSON
TECHTRONIC INDUSTRIES / AEG POWERTOOLS
BMF Melbourne AUSTRALIA C. I. STUDIOS Richmond AUSTRALIA
Short List
SKIN
PETA / PETA
OGILVY BEIJING CHINA CRYSTAL EDUCATION Beijing / CAMIS IMAGE Beijing CHINA
Bronze Spike
B02 Other Screens
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA ADDICT MEDIA FILMS Seoul SOUTH KOREA
Short List
KONTRABIDA 101(BELLA, STILL A VILLAIN AT 84)
SUYEN CORPORATION / CORPORATE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES STRAIGHT SHOOTERS MEDIA Makati City THE PHILIPPINES
Bronze Spike
HIKER
NOKIA / STORE.OVI.COM
JWT INDIA Bangalore INDIA FERRIS Newtown AUSTRALIA
Short List
B03 Interactive Film
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland NEW ZEALAND
Gold Spike
OK GO - ALL IS NOT LOST
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN TYO ID DIVISION Tokyo JAPAN
Gold Spike