| Title | THEATRE |
| Brand | SONY CORPORATION HK |
| Product / Service | BRAVIA |
| Category | A04. Consumer Electronics |
| Entrant | FRONTAGE Tokyo, JAPAN |
| Entrant Company: | FRONTAGE Tokyo, JAPAN |
| Advertising Agency: | FRONTAGE Tokyo, JAPAN |
| Production Company: | @radical.media New York, USA |
| Name | Position |
|---|---|
| Hideo Tanaka | Executive Creative Director |
| Junji Fujimori | Art Director |
| Yoshi Suzuki | Agency Producer |
| Donna Potaro/Nicholas Wrathall | Producer |
| Daniel Askill | Director |
| Sound Lounge | Sound Design/Arrangement |
| Mass Market | Post Production |
| Q Department | Music |
| Toby Irwin | Cinematographer |
| Mass Market | EditingCompany |
| Toby Irwin | Cinematographer |
| Mass Market | Editing Company |
The new SONY BRAVIA LED TV with X-reality has the highest picture quality of any television ever created. To demonstrate the tremendous visual power of the BRAVIA and its cutting edge X-reality technology (Picture processing engine) we illustrated the three essential factors in achieving image excellence - contrast, detail and colour. From these three distinct aspect , we created two films that use them as the foundation of three-act structure. Both films will highlighted the BRAVIA's unmatched superiority by demonstrating its incredible picture quality with images of a beautiful New York City Ballet special ballet performance just for this spot.