SINGULAR MASTERPIECE

TitleSINGULAR MASTERPIECE
BrandVOLKSWAGEN
Product / ServiceVW PHAETON
CategoryB03. Interactive Film
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising Agency:OGILVY BEIJING, CHINA
Production Company:B-REEL Stockholm, SWEDEN

Credits

Name Position
Doug Schiff Executive Creative Director
Darren Crawforth/Leo Liu/Michael Chu Creative Director
Doug Schiff/Xiao Kui Copywriter
Michael Chu/Darren Crawforth/Cheng Geng/Li Zhi Art Director
Han Wei Agency Producer
Lars Nordenson/Henrik Jernberg/Executive Producer: Susan Reud-Anderson Producer
Johan Perjus Director
Magoo 3d Studios Post Production
Emil Meition/Frida Nerdal/Henrik Sandb/Jonas Stenquist/Pär Wahlund/Stefan Eriksson/Thomas Volkmann Animation
Plan 8 Music
VFX Supervisor: Jens Lindgren/Programer: Shin Yamaharu/Designer: Michael Chu Other Credits

Brief Explanation

This is a four minute interactive experience taking users through a seamless journey between the history, traditions and culture of Dresden, Germany, and Volkswagen's amazing Transparent Factory, where the Phaeton is built. The experience allows the user to travel back and forth between the elaborate scenes at a pace of their choice, while being able to stop at any one of 27 hotspots to delve into more detail about a given feature.