Title | SINGULAR MASTERPIECE |
Brand | VOLKSWAGEN |
Product / Service | VW PHAETON |
Category | B03. Interactive Film |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising Agency: | OGILVY BEIJING, CHINA |
Production Company: | B-REEL Stockholm, SWEDEN |
Name | Position |
---|---|
Doug Schiff | Executive Creative Director |
Darren Crawforth/Leo Liu/Michael Chu | Creative Director |
Doug Schiff/Xiao Kui | Copywriter |
Michael Chu/Darren Crawforth/Cheng Geng/Li Zhi | Art Director |
Han Wei | Agency Producer |
Lars Nordenson/Henrik Jernberg/Executive Producer: Susan Reud-Anderson | Producer |
Johan Perjus | Director |
Magoo 3d Studios | Post Production |
Emil Meition/Frida Nerdal/Henrik Sandb/Jonas Stenquist/Pär Wahlund/Stefan Eriksson/Thomas Volkmann | Animation |
Plan 8 | Music |
VFX Supervisor: Jens Lindgren/Programer: Shin Yamaharu/Designer: Michael Chu | Other Credits |
This is a four minute interactive experience taking users through a seamless journey between the history, traditions and culture of Dresden, Germany, and Volkswagen's amazing Transparent Factory, where the Phaeton is built. The experience allows the user to travel back and forth between the elaborate scenes at a pace of their choice, while being able to stop at any one of 27 hotspots to delve into more detail about a given feature.