Brief Explanation

LG U Plus has launched a new Olympic campaign while the people’s interests as well as attention in 2012 London Olympic are highly elated nationwide. It attempts to generate a strong connection between its brand values with the spirit of the Olympic Games in order to inform consumers of company’s passion for providing nation’s best Long Term Evolution service, so called 4th Generation mobile communication. LG U Plus ‘LTE above LTE’ Olympic commercial that is the sequel of ‘LTE above LTE’ Service commercial implies that the hardworking effort and constant exertion of members of the national Olympic team deliver the priceless value as well as the natural beauty. Therefore, the commercial likens the objects such as flowers, butterflies and birds which possess natural beauty, to the efforts of members of the national Olympic team. The campaign ultimately describes that their constant efforts are the main driving force that enables them to become as well as to be recognized as No. 1 in the world. The above statement is the will that LG U+ would endeavor to achieve as well as to perform while servicing customers. The commercial interprets the value of players’ efforts, tears and sweat in a new perspective.