Brief Explanation

The last ranked telecommunication company in Korea LG U+ has succeeded to be ranked the first telecommunication company in terms of the brand preference and recognition in July, 2012. It takes only one year to achieve such a performance since LG U+ has started to prepare for in advance as well as to boldly invest on Long Term Evolution (LTE) service, so called 4th Generation mobile communication. After succeeding to be ranked the first telecommunication company in LTE service area, LG U+ initiates to launch a new campaign, ‘LTE above LTE’ that reflects as well as demonstrates the indomitable will of the company; providing customers with the most advanced and optimized LTE service. The campaign introduces new and innovative services to customers that they never experienced before such as nation’s first real-time and download-free Cloud Gaming service, one on one real-time mobile learning classes and nation’s first mirroring navigation service. Through the campaign, LG U+ attempts not only to let customers understand why LG U+ is No. 1 telecommunication brand in Korea but also to emphasize the company’s passion for leading the LTE service consistently in Korea.