Title | A DOG YOUR FAMILY |
Brand | KOREAN ANIMAL WELFARE ASSOCIATION |
Product / Service | ANIMAL CHARITY |
Category | B01. Internet Film |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production Company: | DONALD SYRUP Seoul, SOUTH KOREA |
2nd Production Company: | EGGAND PRODUCTION Seoul, SOUTH KOREA |
Name | Position |
---|---|
Hye Jin Won | Chief Creative Officer |
Hye Jin Won | Executive Creative Director |
Hye Jin Won | Creative Director |
Ho Young Kim/Minhae Kim/Mun Jae Won | Copywriter |
Dong Jin Kim/Hyo Sung Jung/Sung Ryong Lim/Jae Seok Lee | Art Director |
Bum Su Park | Agency Producer |
Tong Ho Yu | Producer |
Donald Yong | Director |
Dae Won Kim | Editor |
Ho Chul Ju(Audio Lab) | Sound Design/Arrangement |
Giant Step(Woo Jin Jung) | Post Production |
Shin Ho Park | Director Of Photography |
D.o | EditingCompany |
Shin Ho Park | Director Of Photography |
D.o | Editing Company |
Recently in Korea, the number of dog owners has strikingly increased, and ironically the number of abandoned dogs has also increased. Every year, 100,000 dogs being dumped. Above all reasons of dumping dogs, the biggest reason was that people think a dog, not as a member of family, but just a ‘thing’ that they could just throw away when they don’t need it. To change people’s mind, we made a shocking viral film. In the film, mother entering home and found out that her son had messed home up. She took her son and drove somewhere. She suddenly abandoned her son in the middle of the road and left. The son stares mother’s car. The abandoned son turned into an abandoned dog. Through the film, we have delivered a strong message that dumping a dog is the same as dumping their child, and it can never be justified.