| Title | NEW THINKING:EURO2012 TV CAMPAIGN |
| Brand | HYUNDAI |
| Product / Service | I30 |
| Category | A08. Cars & Automotive Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company: | WONDERBOYS Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Il Soo Jun | Chief Creative Officer |
| Hye Jin Won | Creative Director |
| Mun Jae Won/Ho Young Kim/Minhae Kim | Copywriter |
| Sung Ryong Lim/Dong Jin Kim/Hyo Sung Jung/Jae Seok Lee | Art Director |
| Bumsu Park | Agency Producer |
| Hyun Woong Kim/Seyoung Oh | Account Supervisor |
| Woo Jun Cha | Advertiser's Supervisor |
| Junki Lee/Youngman Kim | Producer |
| Zong Paik | Director |
| Kyungdal Kwon | Editor |
| Dr. Hook | Sound Design/Arrangement |
| Eliot | Post Production |
| Matt Sungmin Bae | Account Manager |
| Keun Han Kim | Planner |
| Sungho Jeon/Youngkook Ko | Director Of Photography |
| Do | EditingCompany |
| Matt Sungmin Bae | Account Manager |
| Keun Han Kim | Planner |
| Sungho Jeon/Youngkook Ko | Director Of Photography |
| Do | Editing Company |
EURO2012 is one of the biggest sports event that all the European is excited. So EURO2012 was expected to give a big opportunity to Hyundai to show its possibilities and ameliorate the brand status in Europe. Hyundai wanted to show that Hyundai’s new thinking creates new possibilities for football as well as cars. We thought outside the box and suggested new ways of enjoying football. What if we rewarded fair play with "Green Card"? What if we judged the skills for the artistic kicks? And what if we doubled the scoring for the goalkeeper’s direct goals? This witty new thinking from Hyundai would create exciting possibilities for all - football and cars.