Title | INSIGHT |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG CAMERA |
Category | B02. Other Screens |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production Company: | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
Name | Position |
---|---|
Ina Choi | Chief Creative Officer |
Hye Won Oh | Executive Creative Director |
Hye Won Oh | Creative Director |
Hyunjung Park/Myungpyo Eun | Copywriter |
Hwaseok Jang/Hayean Kim/Taejin Im | Art Director |
Yang Hoon Kim | Agency Producer |
Taihai Kim | Account Supervisor |
Yuhyun Cha | Producer |
John Park | Director |
Sejin Yoo | Editor |
Soon Park | Sound Design/Arrangement |
Jaebum Ahn/Dongouk Seo | Account Manager |
Youngho Kang | Director Of Photography |
Jaebum Ahn/Dongouk Seo | Account Manager |
Youngho Kang | Director Of Photography |
Janghwan Oh/Younjung Choo/Charlse Cho/Jung Seok Lee | Other Credits |
Samsung Camera handed out cameras to a class of 11 visually impaired students at the Hanbit School for the Blind and spent 50 days with them teaching basic photography skills and taking them on shooting excursions. They took pictures relying on sounds, smells, textures. They captured on film everything they felt and imagined, and their photographs were brought together in a special exhibition. Numerous visitors were moved and inspired by the students' photographs for reaching beyond conventions, beyond what we see with our eyes. All 80 photographs on display were sold out during the exhibition. A $50,000-fund was created with the proceeds from the sales of the works and exhibition catalogue and from the donation application. The money will be used for the next photography class for the visually impaired.