THE SPARKLE PROJECT

TitleTHE SPARKLE PROJECT
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG GALAXY NOTE
CategoryB03. Interactive Film
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising Agency:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Production Company:RESERVOIR PRODUCTION Selangor, MALAYSIA

Credits

Name Position
Eric Cruz Executive Creative Director
Eric Cruz/Adam Chan Creative Director
Derek Yeo Copywriter
Eric Cruz/Derek Yeo/Hyrul Anuar Art Director
Ngian Yuchun/Liew Wai Sim/Lee Wei Jin Account Supervisor
Ismail Kamarul Producer
Quek Shio Chuan Director
Motiofixo Animation
Yuna: Sparkle Music
Artists Kidchan/Najib (Art:tech)/Shahril Nizam Other Credits

Brief Explanation

The music video shows Yuna moving through different location in a single shot; her room, a park, library, cinema, interior of a car and a restaurant as she sings. The live-action is overlaid with an animations that depict the subjects of the lyrics. These animations change every time one watches the video on the microsite.