| Title | POWER-SAVING IN THE WINTER |
| Brand | LIXIL CORPORATION |
| Product / Service | IN-PLUS |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company: | AOI PRO. Tokyo, JAPAN |
| Advertising Agency: | TUGBOAT Tokyo, JAPAN |
| Production Company: | PADDLE Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yasumichi Oka | Creative Director |
| Tetsuro Aso | Copywriter |
| Tsuyoshi Ito | Agency Producer |
| Kazuta Yanagihara | Producer |
| Gen Sekiguchi | Director |
| Gen Sekiguchi/Rokurota Shimizu | Editor |
| Norio Kobayashi | Sound Design/Arrangement |
| Digital Garden Inc. | Post Production |
| Norikiyo Fujii | Lighting |
| Yoko Kanno | Music |
| Tetsuro Aso | Planner |
| Mikiya Takimoto | Cinematographer |
| Capra Inc. | EditingCompany |
| Tetsuro Aso | Planner |
| Mikiya Takimoto | Cinematographer |
| Capra Inc. | Editing Company |
The wife is putting in a lot of effort into power-saving. In the name of power-saving, the husband endures the cold of the dining room, and eats a chilled dinner by himself. Near him, the wife is relaxing in a fur coat she has purchased "in order to bear the cold." Towards the wife who splurged on the extremely expensive-looking coat when they are supposed to be saving power, the husband complains in his mind, "There should be something in-between (mid-range price), something that fits just right in-between." After that, the inner window for "putting in-between" appears on the screen.