Brief Explanation

Taking into consideration the hipster values, sensitive information was carefully selected and shared through SNS (Facebook/twitter), generating interest and bringing users into the world of Z-1000. Each of the product's motto, "Better sound (REAL SOUND)", "More comfort (WIRELESS)" and "More fun (Android)", were used to produce 3 viral movies. User's Facebook's profile picture, preferred music, posted pictures and other personal data were inserted in the movie to simulate a unique experience inside world of Z-trials. The story had the purpose of spreading the data collected from the user throughout key points on a pythagorean device (Rube Goldberg machine/Heath Robinson) that was used to make experiments while playing pranks on a elder man. Starting from the artistic skills used on the pythagorean device and it's small details, the set, the end-to-end photography and the work of highly creative designers won the sympathy and recognition of the hipster public.