| Title | ALIEN |
| Brand | THINKWARE SYSTEMS CORPORATION |
| Product / Service | I-NAVI BLACKBOX |
| Category | A08. Cars & Automotive Services |
| Entrant | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Entrant Company: | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Advertising Agency: | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Production Company: | SPIN PRODUCTION Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Junghyun Ashley Shon | Executive Creative Director |
| Joonghyun Cho | Creative Director |
| Yongho Jo | Copywriter |
| Sangjin Kim/Sangju Kim | Art Director |
| Namgil Kim | Agency Producer |
| Sungjung Kim | Account Supervisor |
| Heungjoon Ahn | Director |
| Huckleberry Finn | Sound Design/Arrangement |
| Soohwa Chun/Jooyeon Oh | Account Manager |
| Kyoungsuk Lee/Angela Kim | Planner |
| Seoul Vision | EditingCompany |
| Soohwa Chun/Jooyeon Oh | Account Manager |
| Kyoungsuk Lee/Angela Kim | Planner |
| Seoul Vision | Editing Company |
The message was to remind car users that the black box is a must have item in the car in order to avoid any misunderstanding during a car accident. In addition, we wanted to make a strong point about how the black box stands out and is more reliable compared to other brands because the iNavi brand is the number 1 brand in the domestic navigation industry.