| Title | ATHLETE |
| Brand | FONTERRA BRANDS |
| Product / Service | ANLENE |
| Category | A01. Food Products |
| Entrant | BBDO GUERRERO PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Production Company: | REVOLVER STUDIOS Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| David Guerrero | Chief Creative Officer |
| Tin Sanchez | Executive Creative Director |
| Jeck Ebreo | Creative Director |
| Raymund Sison/Tin Sanchez/David Guerrero | Copywriter |
| Ryder Aquino/Jeck Ebreo | Art Director |
| Idda Aguilar | Agency Producer |
| Karen Go | Account Supervisor |
| Edber Mamisao | Director |
| Post Manila | Post Production |
This spot shows that a mother's work is as physically demanding - and worthy of respect - as Olympic athletes. Slow motion shots show us every little thing that ordinary women put into mopping, lifting pails and making sure the kids have lunch. Anlene high-calcium milk keeps these mothers strong.