| Title | WASHING MACHINE |
| Brand | NOKIA |
| Product / Service | RECYCLE |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | FOOTCANDLES Mumbai, INDIA |
| Name | Position |
|---|---|
| Bobby Pawar | Chief Creative Officer |
| Priti Kapur | Executive Creative Director |
| Kishaloy Basu/Sayantan Choudhury/Kunel Gaur | Creative Director |
| Sayantan Choudhury | Copywriter |
| Kunel Gaur | Art Director |
| Dawa Lama | Agency Producer |
| Babita | Account Supervisor |
| Anand Menon | Producer |
| Ayappa | Director |
| Pritika | Account Manager |
| Deepa Mhatre | Planner |
| Jason West | Director Of Photography |
| Pritika | Account Manager |
| Deepa Mhatre | Planner |
| Jason West | Director Of Photography |
The campaign was a series of spots that dramatize the effect of using the recycled material from a cellphone to manufacture common household appliances. The spots showed the appliances displaying some of the distinctive characteristics of a cellphone.