| Title | PHUPAJI |
| Brand | MAX |
| Product / Service | DLF IPL ON MAX |
| Category | A11. Publications & Media |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | KEROSCENE FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Bobby Pawar | Chief Creative Officer |
| Tista Sen | Executive Creative Director |
| Steven Mathias/Priya Pardiwalla | Creative Director |
| Steven Mathias/Priya Pardiwalla | Copywriter |
| Steven Mathias/Priya Pardiwalla | Art Director |
| Anupama Ahluwalia | Agency Producer |
| Gautam Roy | Account Supervisor |
| Gaurav Seth | Advertiser's Supervisor |
| Simran Bedi/Harish Nambiar | Producer |
| Rajesh Saathi | Director |
| Anshuman Gokel/Jitendra Kalwani | Editor |
| Devang Rachh | Sound Design/Arrangement |
| Sadiq Shaikh/Sachin Chendurkar/Amit Parab | Post Production |
| Animesh Chavan | Animation |
| Neha Parti | Cameraman |
| R Anandh | Music |
| Ashish Medhekar | Account Manager |
| Tarun Chauhan | Planner |
| Ravi K. Chandran | Cinematographer |
| Ravi K. Chandran | Director Of Photography |
| Pixion | EditingCompany |
| Ashish Medhekar | Account Manager |
| Tarun Chauhan | Planner |
| Ravi K. Chandran | Cinematographer |
| Ravi K. Chandran | Director Of Photography |
| Pixion | Editing Company |
| Music-Manoj Yada/Singer-Alamgir Khan/Vo- P. P.bajaj | Other Credits |
IPL (Indian Premier League) is India's biggest domestic cricket event. The channel 'Max' is the official broadcaster of the IPL. Cultural references in this commercial: 1. In India, it is common for relatives to land up at your home unannounced. 2. Also every single relative is addressed by a specific title. The newer generation finds it difficult to keep track of all these many titles. There’s Chachaji and his wife Chachiji. Maamaji and his wife Maamiji. Taayaji and his wife Taayiji. Phupaji and his wife is not Phupaji, she’s called Bua.